Friday, January 29, 2016

Cieslok switches to Scala software

Dot2Dot Communications, the Canadian Master Distributor of Scala, announced that Out-of-home (OOH) advertising firm Cieslok Media switched to the Scala platform to manage its growing number of large-format digital billboards across Canada.

Previously, Cieslok had been using CoolSign, a digital signage software platform aquired in Q4 of 2010 by Montreal-based Haivision Inc.

Cieslok was looking for a stable platform with robust functionality to handle full-motion high definition (HD) videos and sophisticated scripts that will allow for two-way interaction with their stunning LED billboards found in the countries most sought- after media locations. Scala Enterprise Content Manager together with Scala Designer has answered that need. The technology is known for its ease-of-use and cutting edge functionality to turn digital screens into a dynamic communications platform.

“As Canada’s leading premium OOH company we pride ourselves on delivering quality content on the best media assets, amplifying brand messages and captivating audiences”, says Jörg Cieslok, President & CEO of Cieslok Media. “As we grow our digital inventory it’s become clear there is a need for a cutting-edge platform to support advertisers with relevant creative content that can also engage with audiences,” states Jörg, “We believe Dot2Dot Communications with Scala is that platform.”


Wednesday, January 27, 2016

BroadSign partners with ViaDirect for digital wayfinding

Paris, France. January 26, 2016. - BroadSign International, LLC, the number one global provider of digital signage software, has partnered with ViaDirect to provide customers with premium wayfinding solutions.

ViaDirect was the first vendor to bring 3D wayfinding to the DOOH market and is a worldwide leader with distributors in 22 countries. Features include the ability to display intuitive multi-floor paths and a customizable user interface. Millions of visitors rely on ViaDirect for quick and intuitive navigation in malls, hospitals, airports, train stations and corporate towers.

“Our partnership with BroadSign fits within ViaDirect’s vision to connect and digitize public places so people on-the-go can find their way while enjoying an immersive digital experience. The demand for such an integration is proof of the growing need for powerful DOOH wayfinding solutions, which we are excited to deliver with BroadSign,” said Jérôme Hérard, Managing Director at ViaDirect.

Both established companies with smart and agile software, BroadSign and ViaDirect have already implemented their integration in the field. ViaDirect’s client list includes Immochan, Hammerson, Carrefour Property and Klepierre (partly owned by Simon Property Group) in retail, AP-HP in healthcare and Bologna Guglielmo Marconi Airport in Italy.

“BroadSign has engaged in several partnerships over the past few years to provide our customers with the best products and services external to our portfolio,” said Skip Beloff, Vice President of Sales at BroadSign. “After careful research of wayfinding options, we determined that ViaDirect best fits with our automated and scalable approach to digital out-of-home content management.”

Thursday, January 7, 2016

QMS Media Converts large format displays to BroadSign

Melbourne, Australia. January 7, 2016. QMS Media Limited, a leading outdoor media company in the Asia Pacific region, has chosen BroadSign International, LLC’s DOOH platform to power its advertising network.

The conversion of QMS Media’s 28 large format digital displays in Australia has already taken place, while the installation of small format displays in Bali’s Ngurah Rai International Airport is underway. A project across rail, ferry and bus station terminals owned by Auckland Transport is in planning and development.

“We selected BroadSign upon a competitive comparison of digital signage software providers,” said Steve Bovey, General Manager Operations at QMS Media. “Our clients are eager to use dynamic content in customized campaigns based on a range of conditions and BroadSign delivers the ability and flexibility to do just that.”

QMS Media runs a purely ad-based network, with six to eight slots per loop depending on the display’s location and format, ranging from 2 square meters indoor to over 15 square meters in large format outdoor environments. Customers include Vodafone, Peugeot, Calvin Klein and McDonald’s.

“QMS Media is a rapidly growing leader in Australia’s out-of-home advertising industry, and can rely on the BroadSign platform to ensure its network efficiently scales in size and satisfies the high performance expectations of advertisers,” said Skip Beloff, Vice President of Sales at BroadSign. “We are excited to support such a partner in its APAC based initiatives.”

Bell Media Buys Metromedia

Cogeco Inc. has sold its Metromedia advertising division to Bell Media, owner of Astral Out of Home.

Metromedia delivers out-of-home advertising solutions in traditional and digital formats and is most known for its Metrovision digital screen network in the Montreal STM subway system.

Cogeco did not to provide the sale price, but it purchased the operations in 2011 for $41 million.

Wednesday, January 6, 2016

McDonald's Canadian Digital Menu Boards Change Based On the Weather

McDonald's
McDonald's has been testing digital menu boards at certain Canadian locations that change based on the weather, according to Business Insider. The system monitors the outside temperature and will switch to promoting products that it knows sell better at certain temperatures. For instance, it may recommend heartier meals or hot drinks during cold weather.

In addition to the weather, the digital menu boards have day-parts to feature breakfast products in the morning, then switch over to items that are more appropriate to lunch. These time and weather synchronizations are tied to animated food images to engage customers and promote certain products. According to McDonald's US President Mike Andres, these changes lead customers to spend more on every transaction in restaurants where the new menu boards were tested in Canada.

The tests seem to have been quite successful as the new digital menu boards will be installed in all US restaurants by the end of 2016.