Cineplex Digital Media raised two massive videowalls at Bank of Montreal's (BMO) flagship branch at First Canadian Place in downtown Toronto. Meant to highlight BMO’s brand promise of “We’re Here to Help.”, the digital canvas is made up of two video walls each containing fifteen 55-inch screens.
Sarah Van Lange, director of communications at Cineplex, said that BMO's 30-screen wall is the largest canvas of its type for a financial institution in North America.
Cineplex Digital Media was integral in developing this new digital strategy for BMO from solution development, installation and content strategy, to day-parting, creative strategy and content creation.
BMO's first initiative on the videowall, called ‘Inclusion’, was created for Pride Month and is a celebration of diversity, inclusivity and acceptance