India-based digital signage network operator, Origins Advertising Pvt. Ltd., has switched its software platform to BroadSign.
Several integration projects in venues such as shopping malls, high street retail stores and major government offices are underway, along with the switch of 14 large-format LED displays in transit, golf clubs and other prominent locations.
The company expects to expand its network to a minimum of 50 large-format digital billboards and over 1,000 smaller-scale screens in upcoming years.
“BroadSign came highly recommended at Digital Signage Expo,” said Rajneesh Rawat, Co-founder and Managing Director at Origins. “Its campaign-based platform allows us to efficiently and reliably provide our services to a growing number of customers, securing a big competitive advantage in this market.”
Origins is the only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet and indoor screens 55"+. In total, Origins-managed displays reach an audience of 25 million and run ads by customers like Toyota, Godrej Group, the government and retail clients.
“Origins is known as a quality integrator within digital out-of-home and other media channels,” said Skip Beloff, Vice President of Sales at BroadSign. “We are pleased that such an organization is incorporating and promoting our technology in its solution to facilitate growth and advancement in the Indian DOOH industry.”
Now the only thing left for Origins to update is their website.