Friday, April 10, 2015

Phoenix's Legends Entertainment District chooses Ayuda to run OOH

Legends Entertainment District, the downtown home of MLB’s Chase Field (Arizona Diamondbacks) , and NBA, WNBA and AFL’s US Airways Center (Phoenix Suns, Phoenix Mercury and Arizona Rattlers), has chosen Ayuda Media Systems’ platform to run all OOH advertising operations and digital signage. Legends operates its own self contained advertising network in one of the most heavily trafficked areas in all of Phoenix, delivering the highest number of combined ad impressions compared to any other venue in the sixth largest city in the USA. It operates several large format spectacular digital billboards in addition to more than 40 static spectacular signs, providing a custom marketing playground and high impact experience for premium brands. Ayuda is now powering all live digital signage operations and playback, contract management and sales tools, delivering a fully-integrated end-to-end experience for Legends to efficiently manage its business growth.

According to Travis Pensky, Business Operations Manager at Legends Entertainment District, “Looking at other software and understanding where our business needs were, Ayuda made the most sense. It allowed us flexibility and customization that was critical to our unique operations and business needs. At the end of the day, Ayuda’s user interface and integration across sales and inventory management completely sealed the deal for us.” When asked about their experience working with Ayuda, Pensky replied: “Ayuda has been spectacular with their customer support. Their entire client service team has been incredibly resourceful throughout the go-live process, and have been extremely responsive to our needs. Not only was the transition done with care and top notch dedication from Ayuda, we loved the improvements from our old software - such as no delays on digital synchronization, seamless transitions, and a much more effortless campaign management approach.”

Daniel Fleischer, Ayuda’s Vice President of Business Development, comments that “Ayuda is proud to be fully powering one of the most prestigious and highly coveted advertising locations in North America’s fastest growing city. Ayuda was uniquely positioned to address several of Legends’ business requirements from a single platform. Ayuda is the only software solution that is capable of managing digital signage, sales, traditional signage operations, contract & inventory management, as well as finance on a single fully integrated software experience. We are providing business efficiencies that will help Legends grow their business, unencumbered by multiple software systems that don’t talk to each other. We are very proud to add Legends’ Entertainment District to the list of high profile locations across the country that are powered by Ayuda’s fully integrated and ultra-reliable Splash™ Digital Signage CMS and player. We look forward to helping Legends grow their business as a key technology partner.”

Wednesday, April 1, 2015

DASH IN partners with Adflow for digital signage

Burlington, ON, April 1, 2015 – DASH IN Food Stores in Virginia, Maryland and Delaware are planning to launch ADFLOW Networks‘ digital signage across dozens of stores, throughout 2015-2016. To date, 5 new DASH IN stores have been rolled out and equipped with 6-9 digital signs each, and plans are in place to revamp up to 30 existing locations with the stunning signage.

Eliminating paper signage and stickers was an important element to supporting DASH IN’s contemporary brand experience. Michelle Reeves, Marketing and Promotions Manager of DASH IN states, “We wanted something that didn’t look like the average convenience store.”

This attitude highlights one of the major reasons DASH IN decided to move forward with their digital signage rollout: they knew that installing monitors would give their stores a cutting-edge, modern look and feel. Michelle went on to say, “we thought that the monitors would give [DASH IN Food Stores] a more advanced look. It would also allow us to make changes more easily and economically in the long term, without having to think about print costs.”

“We shortlisted a few vendors that specialize in digital signage, and we interviewed them,” said Michelle, “ADFLOW was the one that really knew our business the best, and was the best fit for us. Now that the monitors are in, they look great!”

“The DASH IN digital signage installation and rollout has been a great success. DASH IN have significantly amped up the customer experience with the signage in their new stores and we look forward to helping them carry this experience through to all of their locations,” said Mike Abbott, President of ADFLOW Networks.