Friday, September 25, 2015

With Astral win, Ottawa Airport to become Canada’s first with 100% digital advertising

MONTRÉAL (September 23, 2015) – Astral Out of Home, a division of Bell Media, announced today that it has been awarded an eight-year contract for the indoor advertising at Ottawa Macdonald-Cartier International Airport (YOW). Reaching 4.6 million passengers in 2014, YOW is Canada’s sixth busiest airport and the fifth Canadian airport to join the Astral Out of Home portfolio.

“The addition of the Ottawa International Airport is strategically important for Astral Out of Home,” said Luc Quétel, President, Astral Out of Home. “This new contract allows us to reinforce our advertising presence in the nation’s capital while reaching out to the busiest decision-makers and government-related travellers, a great consumer profile for our industry. With this addition, our Airport division increases its reach to more than 43 million passengers annually across Canada.”

Beginning this October, Astral Out of Home will replace all the existing advertising infrastructure and install a complete line of digital products, making Ottawa International Canada’s first airport to have 100% digital permanent advertising structures. Astral Out of Home will also deploy its AeroTV product with content to be aired in English and French, including local CTV News segments – a product well-received in other airports where the company operates. At YOW, Bell Media’s CTV News Ottawa will be responsible for the production of the customized news segments, which will be updated three times per day.

“As Canada’s digital out-of-home advertising leader, it was a natural fit for Astral Out of Home to partner with the Ottawa International Airport as it allows us to showcase our strengths in the nation’s capital, a Canadian high technology hub,” said Benjamin Mathieu, Director, Business Development, Transportation and Technologies, Astral Out of Home. “In addition to Astral Out of Home’s expertise and Bell Media’s premier media content, Bell Business Markets and Bell Mobility will provide super-fast internet and Bell’s 4G LTE mobile network to help develop a comprehensive and innovative program that will transform the airport and place YOW’s advertising presence among the leading airports in Canada.”

“The Ottawa International Airport Authority’s key priority for the new advertising program was the creation of a spectacular, unique, and effective advertising network which maximizes revenue while preserving the architectural character of our award-winning terminal,” said Mark Laroche, Airport Authority President and CEO. “Astral Out of Home’s proposal more than satisfies these objectives, and we are very excited to see what the mix of content and innovation from the broader Bell Media platform will provide in the years to come.”

Astral Out of Home’s recent growth in the transport sector is just another example of its development strategy, which is to allow advertisers to take their message out and reach the increasingly mobile consumers at every moment of their travels, whether for work or leisure.

Monday, August 24, 2015

Digital menu boards at the Natrel Milk Bar by java u

According to Mirada Media, they have begun supplying java u cafés with digital menu boards. The most recent install is a location where java u partnered with Natrel to offer a one-of-a-kind coffee experience: the Natrel Milk Bar by java u.

Natrel's “Montréalait” concept, a first in Canada, will be integrated into the 21 java u café-bistros in the Greater Montreal area, in addition to the aforementioned flagship café that opened its doors at 2451 Notre-Dame Street West, for which Mirada Media provided digital menu boards and software.

Mirada Media installed a 5-screen digital menu board with content provided by lg2. Mirada Media's MenuView software is powering the screens and they also provided animation services.

Thursday, July 16, 2015

Indian digital signage company Origins Advertising converts to BroadSign

India-based digital signage network operator, Origins Advertising Pvt. Ltd., has switched its software platform to BroadSign.

Several integration projects in venues such as shopping malls, high street retail stores and major government offices are underway, along with the switch of 14 large-format LED displays in transit, golf clubs and other prominent locations.

The company expects to expand its network to a minimum of 50 large-format digital billboards and over 1,000 smaller-scale screens in upcoming years.

“BroadSign came highly recommended at Digital Signage Expo,” said Rajneesh Rawat, Co-founder and Managing Director at Origins. “Its campaign-based platform allows us to efficiently and reliably provide our services to a growing number of customers, securing a big competitive advantage in this market.”

Origins is the only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet and indoor screens 55"+. In total, Origins-managed displays reach an audience of 25 million and run ads by customers like Toyota, Godrej Group, the government and retail clients.

“Origins is known as a quality integrator within digital out-of-home and other media channels,” said Skip Beloff, Vice President of Sales at BroadSign. “We are pleased that such an organization is incorporating and promoting our technology in its solution to facilitate growth and advancement in the Indian DOOH industry.”

Now the only thing left for Origins to update is their website.

Wednesday, June 3, 2015

Canadian Tire 'Showcase' store has over 100 digital screens

Canadian Tire's first 'Showcase' store opened its doors in Edmonton, Alberta. The 140,000 square feet store is spread across two floors and features over 100 digital screens, including a large high resolution exterior LED screen. Many of the screens are interactive, giving clients access to flyers and other advanced shopping experiences. You can even build your dream backyard in 3D and "live" in it with virtual reality using state-of-the-art technology from Oculus!

Here's a video that illustrates the highlights of this amazing Canadian store:


Friday, May 1, 2015

Astral Out of Home enters into 10-year agreement with Quebec City transit

QUÉBEC CITY, April 30, 2015 /CNW Telbec/ - The Réseau de transport de la Capitale (RTC) and Astral Out of Home, a division of Bell Media, announced today a major, 10-year business agreement for transit shelter and bus advertising space management and user experience enhancement, effective July 1.

"The RTC's board of directors is thrilled by this agreement, as it aligns with our objectives, namely to better serve the needs of our clientele and secure new business income sources that will support the RTC's future growth," said Rémy Normand, Chairman of the Board.

"We are proud to have been selected by the RTC as part of a rigorous selection process and look forward to leveraging our innovative vision, creativity, and extensive experience to the benefit of its clients," added Luc Quétel, President, Astral Out of Home. This partnership will also enable us to create unique opportunities for advertisers in the Québec City market, and reinforces Bell's strong bond with the city as an economic, media, technology, and cultural vector."

Innovation serving clients

This unique partnership between the private sector and a public transportation corporation presents a new business model in Canada that benefits clients, taxpayers, and advertisers.

Enhanced client experience:


  • BusFlash system in city buses and 20% of the transit shelters will provide five-minute video news updates via smartphones
  • 70 digital touch screens installed in bus shelters will provide useful information to users

These innovations will be made possible thanks to Bell's LTE wireless and fibre optic networks.

Improved waiting areas:

  • Installation of a heating system in 10 bus shelters
  • Management of the advertising transit shelter maintenance program

"Through this agreement, Québec City's public transit experience will become a more attractive option, at no cost to taxpayers," concluded Mr. Normand. "The RTC's board of directors is very pleased with this agreement."

About the Réseau de transport de la Capitale
The RTC provides public transportation services throughout the greater Québec City area. It transports 147,000 unique clients per month and posts a total of 47 million transit trips per year. Through its service, the RTC enhances the quality of life of Québec City's residents by reducing traffic and actively contributing to the success of major events. With a pool of over 605 buses operating on an 887-kilometre network covering 4,617 stops spread on 135 lines, the RTC boasts over 1,600 employees in both its operating centres.

About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with more than 10,500 strategically placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out of Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit bellmedia.ca.



SOURCE Bell Media

Friday, April 10, 2015

Phoenix's Legends Entertainment District chooses Ayuda to run OOH

Legends Entertainment District, the downtown home of MLB’s Chase Field (Arizona Diamondbacks) , and NBA, WNBA and AFL’s US Airways Center (Phoenix Suns, Phoenix Mercury and Arizona Rattlers), has chosen Ayuda Media Systems’ platform to run all OOH advertising operations and digital signage. Legends operates its own self contained advertising network in one of the most heavily trafficked areas in all of Phoenix, delivering the highest number of combined ad impressions compared to any other venue in the sixth largest city in the USA. It operates several large format spectacular digital billboards in addition to more than 40 static spectacular signs, providing a custom marketing playground and high impact experience for premium brands. Ayuda is now powering all live digital signage operations and playback, contract management and sales tools, delivering a fully-integrated end-to-end experience for Legends to efficiently manage its business growth.

According to Travis Pensky, Business Operations Manager at Legends Entertainment District, “Looking at other software and understanding where our business needs were, Ayuda made the most sense. It allowed us flexibility and customization that was critical to our unique operations and business needs. At the end of the day, Ayuda’s user interface and integration across sales and inventory management completely sealed the deal for us.” When asked about their experience working with Ayuda, Pensky replied: “Ayuda has been spectacular with their customer support. Their entire client service team has been incredibly resourceful throughout the go-live process, and have been extremely responsive to our needs. Not only was the transition done with care and top notch dedication from Ayuda, we loved the improvements from our old software - such as no delays on digital synchronization, seamless transitions, and a much more effortless campaign management approach.”

Daniel Fleischer, Ayuda’s Vice President of Business Development, comments that “Ayuda is proud to be fully powering one of the most prestigious and highly coveted advertising locations in North America’s fastest growing city. Ayuda was uniquely positioned to address several of Legends’ business requirements from a single platform. Ayuda is the only software solution that is capable of managing digital signage, sales, traditional signage operations, contract & inventory management, as well as finance on a single fully integrated software experience. We are providing business efficiencies that will help Legends grow their business, unencumbered by multiple software systems that don’t talk to each other. We are very proud to add Legends’ Entertainment District to the list of high profile locations across the country that are powered by Ayuda’s fully integrated and ultra-reliable Splash™ Digital Signage CMS and player. We look forward to helping Legends grow their business as a key technology partner.”

Wednesday, April 1, 2015

DASH IN partners with Adflow for digital signage

Burlington, ON, April 1, 2015 – DASH IN Food Stores in Virginia, Maryland and Delaware are planning to launch ADFLOW Networks‘ digital signage across dozens of stores, throughout 2015-2016. To date, 5 new DASH IN stores have been rolled out and equipped with 6-9 digital signs each, and plans are in place to revamp up to 30 existing locations with the stunning signage.

Eliminating paper signage and stickers was an important element to supporting DASH IN’s contemporary brand experience. Michelle Reeves, Marketing and Promotions Manager of DASH IN states, “We wanted something that didn’t look like the average convenience store.”

This attitude highlights one of the major reasons DASH IN decided to move forward with their digital signage rollout: they knew that installing monitors would give their stores a cutting-edge, modern look and feel. Michelle went on to say, “we thought that the monitors would give [DASH IN Food Stores] a more advanced look. It would also allow us to make changes more easily and economically in the long term, without having to think about print costs.”

“We shortlisted a few vendors that specialize in digital signage, and we interviewed them,” said Michelle, “ADFLOW was the one that really knew our business the best, and was the best fit for us. Now that the monitors are in, they look great!”

“The DASH IN digital signage installation and rollout has been a great success. DASH IN have significantly amped up the customer experience with the signage in their new stores and we look forward to helping them carry this experience through to all of their locations,” said Mike Abbott, President of ADFLOW Networks.

Thursday, March 26, 2015

LCD Media Selects BroadSign Digital Signage Software for Retail in Denmark

Copenhagen, Denmark - March 26, 2015 - Scandinavia's leading provider of intelligent digital in-store solutions, LCD Media, has chosen to standardize on BroadSign International, LLC’s digital signage software platform for retail initiatives in Denmark.

LCD Media’s primary focus is on 300 of the top retail stores in Denmark. Its larger customers include PWT Group, which has 170 shops with a minimum of two players each, and JACK & JONES. Installations consist of videowalls and LCD displays ranging from 10” to 86” placed in strategic locations to facilitate increased impressions and enhanced communication between the consumer and the brand.

“LCD Media services large-scale retail chains and smaller speciality boutiques, and we required a digital signage software platform robust enough to suit the different needs of both customer profiles,” said Thomas Nielsen, Service Manager at LCD Media. “The level of education and support provided by BroadSign has greatly assisted in our deployment.”

While the objectives and types of content vary from brand to brand, a store’s typical content loop lasts two to three minutes and campaigns are increasingly using touch solutions to augment interactivity.

“LCD Media possesses a portfolio of esteemed brands and as such, continuously raises the bar to deliver a unique in-store experience to affluent customers,” said Skip Beloff, Vice President of Sales at BroadSign. “We are confident that BroadSign’s feature-rich software will satisfy the digital signage component of LCD Media’s initiatives and look forward to a partnership of creating novel experiences in the retail vertical.”

Friday, March 13, 2015

Ayuda launches DOOH marketplace

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers

Ayuda Media Systems, an ad tech company specializing in software for digital and static out-of-home media owners, announced today at the Digital Signage Expo 2015 that it is introducing multiple new product additions to its extensive platform that will help DOOH media owners embrace new programmatic revenue streams while exerting total control on the sell side.

“Ayuda is transforming. We are evolving from an OOH ERP platform to a supply-side-platform (SSP). This change touches all of our products - from proposal generation, to CMS and digital playback, right up to invoicing” commented Andreas Soupliotis, Founder and CEO of Ayuda.


Joe Cotugno, Partner and Senior Vice-President of Global Client Services at Ayuda, commented “For the past 11 years, Ayuda has focused on streamlining and automating processes for DOOH media owners. The juxtaposition DOOH media owners face today is they’d like to be part of programmatic buys in pursuit of incremental revenue, but are nervous about losing control of their inventory and driving down CPMs. With the Ayuda Platform, the seller has total control over the entire process.”


When asked about the engineering investment on programmatically enabling the Ayuda Platform, Pierre-Yves Troel, Partner and Chief Software Architect at Ayuda, commented “We’ve had a dedicated team of developers and data scientists working on this for over a year. In particular, we’ve spent a lot of energy developing algorithms and pricing models from second-price auction theory to power the private RTB marketplace and private exchange. In addition, since ad serving is a core component of the programmatic model, significant development effort has been expended on enhancing our Nirvana ad server originally launched last year.”


In addition to offering private marketplaces and a private exchanges for media sellers, the Ayuda Platform will also offer a seller-branded iPhone and iPad app that media buyers can use to buy programmatically, directly from the media sellers’ private marketplaces.
Daniel Fleischer, Vice-President of Global Business Development at Ayuda, commented: “This is a natural and organic transformation of an ERP product we have spent 11 years building. We are evolving from an ERP + CMS + player platform to an ad tech platform in anticipation of a new programmatic world where automation is king.”

“This transformation manifests today with the introduction of several new products that programmatically enable the Ayuda Platform. The first, is an SSP that allows our clients (the sellers) to create packages of targeted impression inventory that can be published to one of four, distinct private marketplaces: a premium guaranteed marketplace, a deals marketplace, a performance-based marketplace, and an auction marketplace, all of which are controlled and operated by the seller.”

Soupliotis continued by explaining each of the private marketplaces: “The premium guaranteed marketplace streamlines and automates the current direct sales process by pricing guaranteed inventory impressions with a fixed price, while the deals marketplace allows the seller to create deals, such as ‘pay a discounted CPM for three times as many impressions’. The performance-based marketplace is based on Ayuda’s patented Pay Per Look algorithms, where an indoor media seller can set up a rate card based on how long people look at the ad. The last marketplace, the auctions marketplace, allows the seller to set up a real-time bidding (RTB) marketplace that uses a seller-operated private ad exchange with soft and hard auction floor pricing control.”

Monday, March 9, 2015

Playing It Smart: BroadSign International, LLC Announces BroadSign Xpress Pro Media Player

Extension of the digital signage software company’s smart player line provides additional features and capabilities.


Montreal, Canada (PRWEB) March 09, 2015 - Two years after announcing its entrance into the media player market, the global provider of digital signage software, BroadSign International, LLC, is launching its second hardware product, BroadSign Xpress Pro.


BroadSign Xpress Pro is based on a quad-core Intel® processor and the Windows Embedded 8.1 Industry Pro operating system. Featuring 2 GB RAM and 32 GB of storage, the smart player is twice as powerful as BroadSign Xpress albeit almost half the size.

The Android-based BroadSign Xpress was created to supply BroadSign customers with a high-quality, cost-effective media player and sold 12,000 units after only 18 months on the market. The release of BroadSign Xpress Pro complements BroadSign Xpress by providing networks with an increased feature set at a different, yet reasonable, price point.

“We oversee a lot of deployments and work closely with our customers when it comes to the selection of media player,” said Bryan Mongeau, Vice President of Technology at BroadSign. “The Intel and Windows combination offered by BroadSign Xpress Pro is well-suited to more complex use cases.”

BroadSign refers to BroadSign Xpress and BroadSign Xpress Pro as “smart players”. Compared to basic media players that simply follow instructions from a server, BroadSign Xpress smart players are flexible, programmable and embeddable. They enable the BroadSign platform’s automated approach to content management and are capable of powering deployments requiring a high level of intelligence, such as vending machines and gas pump displays.

“BroadSign is internationally recognized for its powerful, enterprise-level digital signage software, and Intel architecture enables BroadSign in delivering an innovative solution that will be used by networks to advance the digital signage industry,” said Jose Avalos, Director of Visual Retail at Intel.
As with the release of BroadSign Xpress, BroadSign will conduct a beta program that invites customers (BroadSign Trailblazers) to test the first round of BroadSign Xpress Pro smart players. The anticipated delivery date of BroadSign Xpress Pro falls in Q3 2015.

More information about BroadSign Xpress Pro can be obtained by booking a meeting with a BroadSign representative at Digital Signage Expo.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based digital signage software. Its platform was designed as a management system for media companies operating digital out-of-home networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign’s platform has become a mature and reliable fit for all digital signage software needs and its line of smart players, BroadSign Xpress and BroadSign Xpress Pro, has decreased the cost of deployment.

BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.
Intel is a registered trademark of Intel in the United States and some other countries.

Pic of the Day: McDonald's Self-serve Screens

Today's picture of the day is via @AVMag and features a group of self-order kiosks at a McDonald's restaurant. What seems to be a 32"-42" portrait touch-screen allows you to peruse the menu, select items and pay for your order.

Tuesday, February 24, 2015

US Hispanic digital signage network, Admirable, deploys with BroadSign

Miami, Florida. February 24, 2015. Admirable LLC, the nation’s largest Hispanic digital signage network, has completed its initial deployment of 265 screens using BroadSign International, LLC’s cloud-based software.

Situated in Hispanic restaurants, Admirable’s 42” LED screens reach about 2.5 million visitors per month who designate eating out as their number one leisure activity. A seated dwell time of 45 minutes to two hours has enabled Admirable to divide its 12-minute loops between global, country-specific and local news, entertainment, advertising and each restaurant’s own messaging.

“The BroadSign platform was made for ad-based networks such as our own. Its performance reports have been crucial for establishing a level of trust with our advertisers that would have been difficult using other software,” said Kristian Diaz, Chief Technology Officer at Admirable.

“The ability to use triggers and add custom integrations through BroadSign’s SDK has been a source of innovation for our interactive campaigns, and BroadSign’s rules-based approach frees up time for our network operations team to focus on clients, offering great responsiveness and flexibility.”

Advertisers can easily segment Admirable’s audience by age (almost 50% are young adults), country of origin, location and income level, and include Telemundo, United Airlines, AARP, MetroPCS and Corona.

Admirable ran a network-wide campaign for Corona during FIFA World Cup 2014, enabling viewers to vote on game results and view them on the screen in real-time. Since Corona was sold onsite, Admirable was able to measure a 19% sales lift. The network is featuring more campaigns of this nature to assess engagement levels and correlations with factors like copy, length and rewards.

“As innovators in the digital signage space, we enjoy assisting our customers in maintaining the same role in their domains,” said Skip Beloff, Vice President of Sales at BroadSign. “Admirable is a fabulous example of a network that has focused on a specific vertical and viewership, and makes constant use of our features to deliver campaigns that connect with viewers. Advertisers thank them for that.”

Wednesday, February 18, 2015

Zoom Media expands fitness network to include all Goodlife clubs

Zoom Media continues to dominate of the digital fitness industry in Canada with the addition of digital signage screens in more than 100 new GoodLife Fitness locations. With this expansion, Zoom now has 1,000 digital screens in all 330 GoodLife Fitness clubs (including Énergie Cardio in the province of Quebec), the largest fitness company in Canada.

Zoom FitTV engages health enthusiasts through Digital and Sight, Sound Motion advertising, relevant gym & health content, and music from a catalogue of 100,000 music videos broadcast through GoodLife’s central sound system.

“This partnership allows us to share exciting and relevant content with our club members. Zoom’s solution enables us to communicate directly to our members with both entertainment and important club information. Zoom’s turnkey approach to the digital network has allowed us to aggressively expand the communication platform to all clubs.” stated John Muszak, Vice President of Marketing and Public Relations at GoodLife Fitness.

Zoom has the largest fitness digital network with more than 600 fitness centres across Canada, delivering five million targeted impressions weekly. Advertisers now have an unrivalled access to this robust digital network in health clubs to reach the active lifestyle consumer where they want to be. This highly sought target works out three times per week and spends on average 44 minutes in areas with Zoom FitTV digital screens.

“We are proud of our decade-long partnership with GoodLife Fitness which has granted us unprecedented access to more than one million fitness club members.” said François de Gaspé Beaubien, Chairman and CEO of Zoom. “This recent digital expansion is one of many exciting changes in store for Zoom in 2015 as we remain committed to enabling brands to reach the Active Lifestyle Consumer at a point of passion: where they are and where they want to be”.

Stingray acquires digital signage firm Groupe Viva

In a move to further solidify their position as the leader of in-store media solutions for Canadian businesses Stingray acquired Groupe Viva, a key player in digital signage solutions for businesses throughout Canada.

For over 12 years, Groupe Viva has developed innovative digital solutions for retailers, restaurants, hotels, tourism associations and other lines of business. Groupe Viva has built a solid reputation for providing clients with an array of audio and video solutions, supported by a solid technical infrastructure, brought to life by exciting, top-of-the-line creative content. These attributes come together to create unparalleled customer experiences at various points of interaction: point of sale, point of service, events and public spaces.

“We are thrilled to add the solutions developed by Groupe Viva to the core offering of Stingray Business, in order to deliver an even more complete end-to-end-service for our commercial clients. The acquisition of Groupe Viva enhances the position of Stingray Business as the one-stop provider for the best music and innovative digital solutions, the most important elements to achieve successful customer experiences,” commented Eric Boyko, President and CEO of Stingray.

 “Teaming up with Stingray fulfills our long-term goal of expanding our services coast-to-coast. Stingray’s expertise in delivering the best music experience and our innovative digital solutions are a perfect match,’’ said Pierre Gendron, President and CEO of Viva Group.

Groupe Viva services major clients in Quebec and throughout Canada such as Les rôtisseries St-Hubert, Jean Coutu, Molson Coors, Mont-Tremblant and Sport Expert. Groupe Viva is headquartered in Boisbriand, QC.

Tuesday, February 3, 2015

TravelCenters of America choose ADFLOW Networks to power digital signage network

ADFLOW Networks, a Burlington ON-based provider of digital signage solutions, announced that TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, will be deploying  ADFLOW’s digital signage systems at many of  its locations.

ADFLOW’s technology platform, in particular its customization capability, along with their demonstrated customer experience in the convenience store industry, were key factors in the selection.

Following an extensive test period and proof of concept, a nationwide deployment to many of the TA Truck Service and PetroLube Truck Service Centers is well underway. TravelCenters has integrated this digital signage with its enterprise ERP systems for the Truck Service division of its business, making it possible to present localized real-time pricing data from SAP.  In addition, the name and phone number of the branch manager, provided from the company’s PeopleSoft system, has been integrated with the ADFLOW digital signage network.  The approach ensures pricing information and the Branch Manager’s contact details are up to date and accurate on the menu boards.

ADFLOW Networks has become the digital engagement platform of choice for a growing number of petroleum and convenience store retailers in North America. “We are delighted to include TravelCenters as a customer,” said Gary Davies, Executive Vice-President, Sales and Marketing: “Our customers are looking for easy to deploy and easy to manage in-store digital signage that allow them to effectively target consumers and enhance the customer experience. With 24/7 installation expertise, technical support, project management and content consulting and creation services, our turn-key solution makes it easy to deploy.  Our system’s ability to be integrated into our customers’ media asset management, marketing supply chain and enterprise systems makes it easy and cost-effective for them to manage”.

Tuesday, January 27, 2015

UK washroom digital signage network switches to BroadSign

The first and only provider of digital signage in washrooms across the United Kingdom, Captive Media Ltd, has converted its network to BroadSign International, LLC’s cloud-based software platform. After deploying 60 screens in London in 2014, another 160 will be installed in major regional cities over the next few months, contributing toward an expansion goal of 1,500 screens by 2017.

Captive Media screens situated in washrooms of bars, pubs and clubs reach a targeted audience of males between 18 and 35 years old. Each 12” LCD screen generates around 800 impressions per week for a total of just under 100,000 weekly impressions across the current network.

“We conducted a review of the Top 30 digital signage software companies identified by DailyDOOH and chose BroadSign because it is best-in-class for ad-based networks and one of only a few that would allow us to distribute interactive games in addition to regular video assets,” said Gordon MacSween, Founder and Director at Captive Media.

Network content is meant to entertain, promote and engage, with 10-second slots contributing to a 90-second loop, half of which is entertainment including RSS-fed pictorial news and the other contains ads. The interactive portion lasts about 55 seconds (the average dwell time) and contains branded content and games ideal for brands targeting a male, Gen Y audience, such as Guinness, Smirnoff and Captain Morgan.

“BroadSign has built a reputation for being at the forefront of innovation in our industry and we do so to ensure our customers can focus on being leaders in their respective domains,” said Skip Beloff, Vice President of Sales at BroadSign. “By minimizing scheduling time, Captive Media can focus on venue and advertiser acquisitions to expand its highly successful network rather than occupy resources with software development.”

Not only do Captive Media screens turn a minute of boredom into a unique experience for pub-goers, the network delivers directly attributable sales uplifts of 25% to 200% for featured brands and the venue.

“There are so many factors involved in building and operating a new digital signage network that it’s a blessing to schedule ads simply and reliably, and delivering audited reports in an industry where measurability is normally an Achilles heel is an added bonus,” continued MacSween.

Wednesday, January 21, 2015

ScreenScape offering 'premium' CBC/Radio-Canada news feed

Canada's public broadcaster, the Canadian Broadcasting Corporation, and ScreenScape Networks Inc. have entered into a content provider agreement that makes digital news feeds provided by CBC/Radio-Canada available to ScreenScape customers on a premium, "pay-per-use" basis.
ScreenScape makes software that helps businesses connect and control screens over the Internet.   Brand marketers and retail networks use ScreenScape to publish digital signage content on screens inside their stores. Other kinds of organizations, such as health clinics, university campuses and professional service providers use it to inform and entertain.  ScreenScape is a leader in the "place-based" media trend that turns TV screens into location-specific, targeted media channels.
The agreement will see ScreenScape offer two tiers of CBC/Radio-Canada programming.
A standard package will supply video feeds of popular categories, such as top news, sports and arts & entertainment.

The comprehensive package will include these categories along with specialized options such as business, technology, and health news, as well as local content from across Canada. Both packages will include French and English content.

ScreenScape customers can choose individual categories and run the CBC/Radio-Canada content alongside their own branded messages and ads in a customized playlist.

"ScreenScape makes it easier for businesses of all sizes to deliver high-quality digital signage. It is a good fit with CBC/Radio-Canada: our fast-breaking news coverage is recognized as being best-of-class, and is renowned worldwide." says Bob Kerr, the National Director of CBC/Radio-Canada's Distribution Division.  "CBC/Radio-Canada has been a leader in digital signage since its inception in Canada, and demand for our signage product continues to grow. Our agreement with ScreenScape allows us to make our News content available to digital signage clients of all sizes in a way that is scalable and efficient."

"By bundling CBC/Radio-Canada premium content with our easy to use content management tools, we are able to offer our customers a range of compelling new programming options" commented ScreenScape CEO, Mark Hemphill.  "This is content CBC/Radio-Canada is well known for, and simply great at producing. The feeds are fully managed and served up in the order of minutes, which helps our customers keep their programming fresh and full of relevant content."

This agreement to incorporate the premium news feeds of CBC/Radio-Canada in the ScreenScape network follows close on the heels of the fall 2014 launch of ScreenScape Connect. Connect is ScreenScape's new plug-and-play device and content management software that turns any TV into a connected digital sign.  Connect is available with no upfront cost on an extended subscription, reducing both cost and complexity of starting a digital signage network. The device plugs into the HDMI port of the TV and connects via wifi to the internet.  ScreenScape customers manage their signage playlists over the internet using their account at ScreenScape.com.

The launch of the premium CBC/Radio-Canada content on the ScreenScape network will be focused on news video in both of Canada's official languages. Future enhancements will include dedicated video feeds with onscreen closed captioning, and integration of CBC/Radio-Canada text news headlines.