Wednesday, November 26, 2014

BroadSign chosen to power 'Digital Giants' in Slovenia

LJUBLJANA, Slovenia, Nov. 26, 2014 (GLOBE NEWSWIRE) - The largest network of digital out-of-home displays in Slovenia, TSmedia, has selected BroadSign International, LLC's cloud-based digital signage software to power its new class of technologically advanced LED screens, called "Digital Giants".

Seven digital billboards ranging from 13 to 55 square meters in size were activated in May 2014 and complement TSmedia's preexisting displays in the likes of shopping malls, post offices and gas stations. Located in prominent positions along Ljubljana's main crossroads, the city center and its biggest shopping mall, Digital Giants have rapidly been gaining popularity among advertisers and are viewed as the next "big" thing in Slovenian advertising.
TSmedia plans to expand the Digital Giants network to new locations in Ljubljana and across Slovenia.

"BroadSign was selected to power our new and advanced network of digital screens due to the significant importance we place on viewer-targeting, consumer engagement and high accountability," said Tomaž Pernovšek, CEO at TSmedia. "We are always working hard to offer our advertisers the latest and most efficient advertising platforms. The capabilities of BroadSign's robust software align with TSmedia's needs and will help meet our advertising objectives."

The entire TSmedia network of outdoor digital displays reaches almost 90% of Slovenia's population and guarantees advertisers extensive reach, visibility and successful campaign performance.

"BroadSign has developed a reputation for providing trusted and high quality performance to the biggest screens in the world, from Las Vegas' Harmon Corner to London's Waterloo Motion. As such, we are proud to add TSmedia, leading DOOH network of its nation, to this list of renowned locations and premium displays," said Skip Beloff, Vice President of Sales at BroadSign.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign's latest incarnation, BroadSign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, BroadSign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.

About TSmedia

TSmedia is a Slovenian corporation, renowned for its extensive experience in the development of digital contents and services, management of various media and information points.
TSmedia participates in creation of the Slovenian media landscape with the leading digital media Planet Siol.net, and constitutes the central Slovenian information point with najdi.si -- the entry point to the Slovenian Internet, the Telephone Directory of Slovenia, the Contact Centers 1188 and 1977, and the business register Bizi.si. According to MOSS (Slovenian online audience measurement), the medias of TSmedia enjoy the largest overall reach in the country, effectively reaching more than two thirds of all internet users.
LJUBLJANA, Slovenia, Nov. 26, 2014 (GLOBE NEWSWIRE) -- via PRWEB - The largest network of digital out-of-home displays in Slovenia, TSmedia, has selected BroadSign International, LLC's cloud-based digital signage software to power its new class of technologically advanced LED screens, called "Digital Giants".
Seven digital billboards ranging from 13 to 55 square meters in size were activated in May 2014 and complement TSmedia's preexisting displays in the likes of shopping malls, post offices and gas stations. Located in prominent positions along Ljubljana's main crossroads, the city center and its biggest shopping mall, Digital Giants have rapidly been gaining popularity among advertisers and are viewed as the next "big" thing in Slovenian advertising.
TSmedia plans to expand the Digital Giants network to new locations in Ljubljana and across Slovenia.
"BroadSign was selected to power our new and advanced network of digital screens due to the significant importance we place on viewer-targeting, consumer engagement and high accountability," said Tomaž Pernovšek, CEO at TSmedia. "We are always working hard to offer our advertisers the latest and most efficient advertising platforms. The capabilities of BroadSign's robust software align with TSmedia's needs and will help meet our advertising objectives."
The entire TSmedia network of outdoor digital displays reaches almost 90% of Slovenia's population and guarantees advertisers extensive reach, visibility and successful campaign performance.
"BroadSign has developed a reputation for providing trusted and high quality performance to the biggest screens in the world, from Las Vegas' Harmon Corner to London's Waterloo Motion. As such, we are proud to add TSmedia, leading DOOH network of its nation, to this list of renowned locations and premium displays," said Skip Beloff, Vice President of Sales at BroadSign.
If you are looking to deploy a series of unique digital out-of-home displays in the near future, sign up for a 60-day free trial of BroadSign's digital signage software.
About BroadSign
BroadSign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign's latest incarnation, BroadSign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, BroadSign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.
BroadSign's constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.
About TSmedia
TSmedia is a Slovenian corporation, renowned for its extensive experience in the development of digital contents and services, management of various media and information points.
TSmedia participates in creation of the Slovenian media landscape with the leading digital media Planet Siol.net, and constitutes the central Slovenian information point with najdi.si -- the entry point to the Slovenian Internet, the Telephone Directory of Slovenia, the Contact Centers 1188 and 1977, and the business register Bizi.si. According to MOSS (Slovenian online audience measurement), the medias of TSmedia enjoy the largest overall reach in the country, effectively reaching more than two thirds of all internet users.

Monday, November 3, 2014

X2O Media upgraded HTML5-based digital signage platform

X2O Media, a leading provider of real-time visual communications solutions, today announced the release of X2O platform version 5.5. Designed to streamline the content management workflow dramatically, the company’s newest release significantly simplifies the creation and management of media-rich channels for playout on any screen including digital displays, videowalls, tablets and smartphones. With a modern new look and a highly intuitive graphical user interface, content creation, scheduling, and playout of dynamic content on visual communication networks is easier than ever.

“We’ve redesigned our award-winning X2O platform to create an extremely intuitive user experience,” said David Wilkins, President of X2O Media. “Our goal has been to enable anyone to create TV-like channels featuring 3D animations and links to various data sources including databases, SharePoint content, and content on social media sites, without needing the skillset of a graphic designer or software developer. Accessible from anywhere and able to publish channels to any screen, version 5.5 has significantly simplified the end-to-end workflow.”
New platform features include:
  • New User Interface — The X2O Portal has been redesigned into a sleek, easy-to-use graphical user interface featuring solid colors, flat design elements, grid-style layouts, and a task bar atop each page that allows users to switch between commonly used tasks quickly.
  • New Schedule Manager — A simple drag-and-drop interface allows users to easily plan, review, and assign events across specific players.
  • New Animation Timeline Editor — Enabling users to animate channel elements over time using a drag-and-drop keyframe editor, the new Animation Timeline Editor results in more impactful visual communications and smoother broadcast-quality content playback.
  • Updated Campaign Manager — Improved creation of advertising and promotional campaigns using a color-coded grid system allows network operators and advertisers to quickly see an overview of their campaigns, target ads to appear on specific players, and immediately identify what slots are available to sell more ads.
Available now, X2O platform version 5.5 will be on display for the first time in North America at Customer Engagement World (CEW) 2014, Nov. 5-6 in booth 339.

BroadSign and Blue Bite partner to enhance mobile in digital out-of-home

Blue Bite, a leading mobile-marketing solutions provider, and BroadSign International, LLC, Montreal-based provider of cloud-based digital signage software, have announced a partnership intended to simplify and enhance the mobile component of digital signage campaigns.

As mobile is incorporated into an increasing number of digital signage programs, BroadSign and Blue Bite will harness the power of the former’s robust content management platform and the latter’s mTAG technology to deliver mobile marketing solutions in North America and worldwide.

“Blue Bite’s method of bridging the gap between digital and physical worlds through mobile is second to none, so it’s no surprise that its dominant market share consists of many BroadSign customers requiring reliable and innovative suppliers,” said Daniel Parisien, Vice President of Marketing and Strategy at BroadSign. “It is important that our partners offer the same level of quality and service that BroadSign has built its reputation upon – and the culture fit with Blue Bite is definitely present.”

In addition to sharing premium customers like Adspace Networks, Pikasso and JCDecaux, BroadSign and Blue Bite have an aligned vision regarding the future of digital out-of-home. Both companies believe in a technology-agnostic approach to mobile, with Blue Bite implementing the best fitting set of mobile onramps for each deployment and BroadSign functioning as a standardized and trusted means of content scheduling, display and reporting.

“BroadSign is a leader in the digital signage industry and we feel that a combined approach will offer a best-in-class platform for the digital out-of-home community,” said Mikhail Damiani, CEO at Blue Bite. “Furthermore, BroadSign gives us the ability to scale our footprint and deliver a larger mobile audience to Blue Bite’s brand and agency partners.”

Blue Bite and BroadSign are optimistic that the partnership will promote the benefits of allocating advertising dollars to DOOH media, from more effective consumer engagement to increased ROI. In offering advertisers the seamless ability to plan and execute campaigns with real time analytics and performance reports, the companies foresee rises in acceptance of and demand for integrated digital signage and mobile solutions – a trend that will further aid in the integration of current OOH and mobile practices for media agencies.

Such aspirations complement the Digital Place Based Advertising Association’s “video everywhere” approach to digital signage, an organization of which Blue Bite and BroadSign are members. Representatives from both parties will be present at the 2014 Video Everywhere Summit.