Wednesday, February 19, 2014

UB Media acquires stake in FOKUS

UB Media, Inc. has announced the acquisition of a majority stake in Montreal-based Fokus Media, operators of Canada's largest digital signage network in university and college campuses. This transaction now combines UB and Fokus' campus advertising networks under one roof, with UB now representing over 1,500 media facings in over 54 campuses across the country, in addition to its extensive Resto-Bar and Cinema networks.

CEO of Fokus Media, Gaetano Cardone says, “In response to our clients’ needs, we have joined forces to offer a multi-faceted media platform, ensuring we can manage our clients’ holistic requirements, all under one banner. UB Media has taken the indoor OOH mediascape by storm over the past 5 years, we're pleased to join forces with the fastest growing indoor media supplier in Canada."

"This strategic partnership with Fokus Media gives us access to the largest digital out-of-home network in Canadian campuses, with over 300 screens. In addition to our Digital Resto-Bar network, with over 1,800 screens, UB now offers the largest digital signage network in both Canadian Resto-Bars and Campuses," says UB Media CEO & President Michael Minicucci.

”Fokus’ Digital Campus network gives us an unparalleled digital presence in these two environments which are key to reaching mobile, active young consumers. We believe strongly in the strength of digital out-of-home as a medium, and continue to invest in our presence in this
space."

The transaction is effective immediately, with the Campus Digital Screens available exclusively through UB Media.

Wednesday, February 12, 2014

BroadSign allows advertisers to fill up unsold spots with new Connect service

BroadSign International, LLC, Montreal-based digital signage software and solutions provider, has launched BroadSign Connect. The announcement was made at BroadSign’s Second Annual Client Summit in Las Vegas, prior to Digital Signage Expo.

BroadSign Connect allows digital signage networks running on BroadSign’s standard, advertiser-friendly platform to opt-in and allow unsold ad inventory to generate incremental revenue via Vistar Media’s platform. The service will initially be made available to qualifying US-based networks only.

Programmatic media buying has been a hot topic in the digital signage industry. It is commonly used by buyers of other media and appreciated for its ease, efficiency and delivery of analytics. In the United States alone, programmatic buying of digital media inventory is expected to grow from $7.4 billion to $17 billion by 2017, representing 83% of American display-related digital media spending (Magna Global).

“BroadSign Connect is a game-changer, in that it offers a zero-risk method of accessing incremental revenue streams for BroadSign networks,” said BroadSign’s CEO, Brian Dusho. “It’s easy to install, requires little supervision or maintenance, and delivers a potential associated with programmatic buying platforms that is very exciting for our industry. This solution is yet another innovation bringing BroadSign everywhere.”
BroadSign Connect is backed by full BroadSign support and maintenance, making the new offering a seamless and reliable service.

“Digital place-based media networks have a finite amount of brand-safe inventory; a reality that keeps CPMs high in the sector’s programmatic buying processes,” said Michael Provenzano, co-founder of Vistar Media. “Agencies and digital signage networks will increasingly use programmatic buying platforms to secure incremental revenue due to the efficiency, scale and ROI brought to the table.”

BroadSign chosen for Mondelez International's Interactive Vending Network

One of the world’s largest snack manufacturers, Mondelez International, Inc., has selected BroadSign International, LLC’s digital signage content management platform for its diji-touch interactive vending machines.

The initial deployment of diji-touch is part of a national rollout occurring within the next 18 to 24 months, with a goal of 1,500 machines deployed in the first year. The network will be situated in hospitals, colleges and universities, and high traffic location types such as museums and public transit.

The diji-touch machines feature interactive, touch screen enabled LED monitors, Microsoft Kinect motion sensors and NFC readers. HD motion graphics and 3D views of packaging, ingredients and nutrition facts contribute to an average dwell time exceeding 6 minutes and a threefold sales increase according to Beta Test results. This offering of heightened consumer engagement at the point of purchase presents media placement opportunities for both endemic advertisers whose products are in the vending machines and non-endemic advertisers seeking a digital out-of-home network.

“We became aware of BroadSign when our agency, Digitas, conducted an RFI and RFP to determine who offered the highest grade solutions for digital out-of-home ad serving,” said Michael Miller, Director of Marketing Foodservice at Mondelez. “BroadSign software was selected as the best fit for our needs because it supports the development of interactive features allowing the diji-touch network to create unique connections with consumers as they purchase products.”

The diji-touch network will increase the level of interaction achievable in Mondelez’s multichannel campaigns. In promotion of Oreo, one of Mondelez’s 9 billion-dollar brands, consumers are invited to draw a smile in the icing of an Oreo cookie on a diji-touch screen prior to purchase.
“BroadSign prides itself for bringing constant innovation to the digital signage industry, and as such, we are thrilled to support the diji-touch network,” said Skip Beloff, BroadSign’s Vice President of Sales. “These interactive vending machines completely change the traditional consumer experience and our software is a safe bet for enhancing future interactions.”

A Mondelez representative will be speaking about the diji-touch deployment at BroadSign’s Second Annual Client Summit in Las Vegas on February 11, and a functional diji-touch machine will be present at BroadSign’s booth (714) during Digital Signage Expo.