Thursday, December 22, 2011

Mohawk College Uses Digital Signage to Improve Campus Communications









As part of a multi-million dollar project to renew campus facilities at Mohawk College Student Centre in Hamilton, Ontario, the Student Association has deployed a student centre-wide digital signage network using Scala software to update students on news and services, and also provide instant emergency alerts should the need arise.

The key reasons why Mohawk Students' Association chose Scala's content management software was it enabled them to create a digital signage network that delivered:


  • Relevant up-to-date content;
  • Interactive and dynamic messages which leverage social media such as Twitter feeds;
  • Ability to make display changes at a moment's notice;
  • Content which can be scheduled in advance; and
  • Multiple channels to deliver unique messages to specific audiences.


  • Scala Certified Partner, Gorrie Marketing Services (GMS), delivered the turn-key solution that included Scala 5 and Designer software, Samsung LCD displays, network installation, content design consultation and operational training on Scala for managing the network and its content.

    "The combination of GMS and Scala software has helped us create a digital signage network to communicate and wow students," said Steve Kosh, Marketing & Communications Manager, Mohawk Students' Association. "Our new system makes the messages standout and be fun so they stick with busy students, covering campus activities, social events like upcoming concerts and movie nights, community news and administrative facts."

    The project included 12 independent channels of content and 26 LCD displays ranging in size from 32" to 60". The network uses an independent infrastructure to deliver video, audio and device control signals to run the screens found throughout the school's high traffic areas like the main entrance, reception area and key hallways. The digital network also engages students at essential on-campus services such as the coffee shop, two quick service restaurants and a variety store. The most impressive display can be found at The Arnie – part restaurant, part pub, part entertainment venue. As students enter The Arnie, they are greeted by a giant video wall consisting of nine 46" displays. Once inside, there are an additional four 46" screens pumping-out the latest scoop via the dedicated Arnie media channel.

    "With the amount of information bombarding students on a daily basis, it can be very difficult for colleges and universities to engage with students and deliver effective messages," said Andy McRae, General Manager, Scala Canada. "The Mohawk Students' Association has been very creative in how they use digital signage with multiple channels and locations – and incorporating social media. Their approach delivers communications in a way that really grabs people's attention."

    Tuesday, December 13, 2011

    VIDEO: The Media Merchants Lamborghini Projection Mapping

    The Media Merchants created "The Lamborghini Project", a projection mapping featuring 3D animations and real time effects on a Lamborghini Reventon. Here's the video:



    The Lamborghini Project from The Media Merchants on Vimeo.

    Mark's Work with ADFLOW for Digital Signage


    Mark’s, a clothing and footwear retailer wholly owned subsidiary of Canadian Tire, has selected ADFLOW Networks as their digital signage provider for all store redesign initiatives. Mark’s is incorporating multiple in-store digital displays - both passive and interactive - into the DNA of their new store design. The new shopping environment features captivating, dynamic digital media throughout strategic areas of the store.

    Mediavation, Mark’s long standing agency partner, is the driving force behind this initiative and the key creator of the in-store digital media strategy and content creation. They recommended ADFLOW Networks to help them achieve their vision for Mark’s.

    Joseph Levy, President of Mediavation, stated that “After much due diligence, Marks and Mediavation decided to partner with ADFLOW Networks to provide a unique in-store digital signage solution, mainly because of ADFLOW’s years of experience and proven expertise.”

    Tom Ranieri, AVP Store Design at Mark’s added, “We felt that ADFLOW had a powerful and flexible system that allowed us to seamlessly integrate our multi-platform in-store digital signage strategy.”

    Mark’s innovative strategy is comprised of Four (Plus One) points of focus: brand enhancement, in-store customer experience, customer education, and driving sales. The (Plus One) point of focus is on driving traffic to the website, community outreach, and staff training via the interactive displays.

    Mark’s new in-store digital media network consists of large-format screens mounted in prominent locations throughout the store to create a targeted ambience. The new stores also offer touch-enabled, interactive LCD displays called Touch Point that both educate and entertain Mark’s customers, while informing them about the benefits of Mark’s products innovation and design. The final digital media element, located behind the point-of-sale counter, is a stunning LCD Video Wall that displays high—resolution brand enhancement content spanning all four displays, making it easily visible from anywhere in the store.

    “We are delighted to be Mark’s in-store digital media partner and a key contributor for this important initiative” says Mike Abbott, President of ADFLOW Networks.  “Retailers today are looking for new and more effective ways to promote their brand, educate and entertain customers and drive sales.  With their new in-store concept, Mark’s, together with Mediavation, are leading the way by creating a unique and engaging shopping experience.”

    Thursday, December 8, 2011

    Rumour Mill: CBS Outdoor switching to Omnivex

    Word on the street is that CBS Outdoor in North America is switching their digital signage CMS platform to Omnivex Moxie.

    This is most likely the case. If you can trust CBS Outdoor Network Systems Engineer LinkedIn pages, they are "implement[ing] Omnivex content management and scheduling system for 250 outdoor advertising displays using EVDO over CDMA wireless technology. This design is being implemented across the company."

    Tuesday, December 6, 2011

    Gallery: Largest ever MicroTiles display

    Christie in the EMEA has release a case study on their spectacular MicroTiles installation at the London Stock Exchange (LSE) in the city's Square Mile area.

    The installation features 508 MicroTiles the LSE's Atrium in Paternoster Square and replaces a moving sculpture called "The Source". Installation services were provided by Christie partner Focus 21 Visual Communications Ltd.

    Visitors entering the London Stock Exchange are greeted by two portable columns of Christie MicroTiles (they have their own power supply) in a 1 x 5 configuration. Further into the Atrium, there two strips of MicroTiles, each consisting of 29 and 31 MicroTiles respectively, and an impressive video wall that uses 132 MicroTiles in an 11 x 12 array. The video wall, in unison with the other MicroTiles arrays, stream a variety of content throughout the day including live news and market data from CNBC.

    Another MicroTiles video wall (in 8 x 6 array) has been installed on the balcony overlooking the atrium and can mimic the content on the main video wall. On the ground level there is a mosaic of 46 MicroTiles of different depths and heights, while outside the Atrium, visitors are kept updated with another set of four columns of MicroTiles (in a 2 x 4 array).

    Christie has a great video case study on their site. Here's some pictures of the installation to whet your appetite.









    Monday, December 5, 2011

    Canada's DIGI Awards

    Canada's Digi Awards are taking place on December 6th (yes, tomorrow) at The Carlu in Toronto. Juries from across Canada will be deciding who are the digital elite based on "the list" compiled by nextMEDIA.

    Awards categories include Canada's Top Digital Companies (Presented by Deloitte), Canada's Most Promising New Digital Company, and Digital Executive of the Year. The complete list can be found here.

    While most of the awards revolved around web or mobile technologies, ScreenScape Networks Inc. and its "community-based digital signage network" could get the nod for Most Innovative Digital Media Technology.

    Good luck to all the finalists.

    Thursday, December 1, 2011

    ADFLOW signs biometric screening kiosk deal with Rite Aid

    ADFLOW Health Networks, the industry leader in patented technology for digital messaging focused on Consumer Health Engagement and Marketing, announced today it will be placing biometric screening kiosks—Personal Health Centers™—in all Rite Aid locations.

    The agreement with ADFLOW demonstrates Rite Aid's commitment to transforming customer wellness through personal health management.

    "We are excited about our collaboration with Rite Aid for numerous reasons," commented Mel Stein, CEO of ADFLOW Health Networks. "Rite Aid customers enjoy this new technology and will benefit from the additional health screenings. Additionally, marketers will be able to engage with shoppers in what has now become the largest network of interactive digital biometric kiosks with leading national retail pharmacy chains across all classes of trade, worksites, and health systems in North America," Mr. Stein added, "With an estimated 71,000,000 consumers using analog blood pressure machines located in retail pharmacies at least once in the last 12 months, the potential to engage with those consumers in a meaningful way is immense and now upon us."