Lyle Bunn has a free, no sponsor, no registration required white paper focused on dynamic media "Content" titled "The CONTENT of Dynamic Place-based Media - The rise of the "Content is King" Monarchy".
The 44-page whitepaper covers many of the major elements of "content" such as content costs, standards of practice, and the context of content in delivering the value of dynamic media.
The 44-page whitepaper covers many of the major elements of "content" such as content costs, standards of practice, and the context of content in delivering the value of dynamic media.
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