Saturday, January 30, 2010

More on Toronto School Board Screens

Thanks to "there will be sponsorships," said trustee Chris Bolton, vice-chair of the Toronto District School Board. "Sponsorship is the milk marketing board putting forward ideas around [kids] drinking more milk."

Criteria have yet to be set on what constitutes acceptable paid messages and new sponsors will be evaluated on a case-by-case basis for now.

Read the full story here.

Friday, January 29, 2010

US Today Digital-out-of-Home Supplement

Want to read US Today's Media Planet supplement on Digital OOH /digital signage featuring Lyle Bunn? You can download it here as a PDF.

Office Media Network and Captivate Network settle

CHELMSFORD, Mass. and CHICAGO -- Captivate Network and Office Media Network announced that they have entered into a comprehensive settlement agreement to resolve litigation pending between the companies involving certain of Captivate Network's patents and Office Media Network's elevator display system.

In exchange for a cash settlement and ongoing royalty payments, Captivate Network has granted Office Media Network a limited license to use technology covered by the patents-in-suit. Under that limited license, Office Media Network may, at the option of building owners, continue to service its existing elevator installations through the end of their contracts, but will not pursue or install any new elevator sites. Other terms of the settlement are confidential.

Captivate Network, a division of Gannett Satellite Information Network, provides state of the art communication services for North America's premier office buildings, delivering award-winning news and entertainment to over 967 of the largest and most prestigious commercial real estate properties in the business.

Office Media Network provides state-of-the-art communications services, including up-to-the-minute news, building messages and advertising through high definition digital screens in elevator lobbies and other common areas of more than 775 top U.S. commercial office buildings.

Source: Captivate Network

Thursday, January 28, 2010

Canadian nominees for DSE Apex Awards

The nominees for Digital Signage Expo's (DSE) 2010 Apex Awards are in and more than a few Canadian outfits and installations have made the list of 22. Winners are to be presented at a special awards banquet slated for the opening night of DSE 2010 on Wednesday, February 24, in Las Vegas.

Finalists for the DSE 2010 Apex Awards are:

Art, Entertainment, Recreation
Adler Planetarium — nominated by NEC Display Solutions
NYC & Company — nominated by GestureTek Inc.
The Olympic Experience Museum of the Olympic Committee of Israel — nominated by C-nario

Corporate & Government
Unisys Belgium NV — nominated by X2O Media

Education & Healthcare
BC Children's Hospital Foundation — nominated by Scala Inc.
Indiana University — nominated by Scala Inc.
Northern Virginia Community College — nominated by Cisco Systems

Public Spaces
Amsterdam RAI — nominated by Scala Inc.
Cincinnati Center City Development Corp. — nominated by Aerva Inc.
IDS Center - Inland American Office Management — nominated by AlivePromo

Hospitality
ARAMARK — nominated by Wireless Ronin Technologies
Portland Trail Blazers/Rose Garden Arena — nominated by Omnivex Corp.
Zoom Media & Marketing — nominated by LocaModa Inc.

Retail
Miele Inspirience Centre — nominated by Scala Inc.
Sprint Studio Store — nominated by Scala Inc.
Turk Telekom Group/TTGaleri — nominated by Dreambox

Stadium, Arenas
Maple Leaf Sports + Entertainment — nominated by Digital Display & Communications/Omnivex Corp.
Miami Dolphins/Land Shark Stadium — nominated by Cisco Systems
Miami Heat/American Airlines Arena — nominated by Sony Electronics

Transportation
Monopoly Media/Zoom TV — nominated by Scala Inc.
The Port Authority of NY & NJ — nominated by Tightrope Media Systems
Underground of Barcelona — nominated by ADmira Digital Networks

Wednesday, January 27, 2010

The Hard Rock Hotel & Casino Tulsa Goes All In With X2O Media’s Xpresenter

Digital Signage Platform Provides Stunning Graphics and Ease of Use for State-of-the-Art Digital Signage Network; Integrates With Delphi for Operational Efficiency

MONTREAL — Jan. 26, 2010 — X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that the Hard Rock Hotel & Casino Tulsa in Oklahoma is running X2O’s Xpresenter™ digital signage platform to facilitate communications between guests, players, and employees. The digital signage network features innovations such as instant alerts to display screens, seamless integration with Newmarket International Inc.’s Delphi system to improve operational efficiency and keep conference attendees up to date with event information, and X2O’s Web portal that enables non-technical personnel to update content locally with ease.

Formerly the Cherokee Casino Resort, the Hard Rock Hotel & Casino Tulsa offers more than 100,000 square feet of gaming, a new 19-story hotel tower, a 1,000-seat convention center, and a conference area. To better communicate with customers and employees throughout the property, the casino required a state-of-the-art digital signage network that would combine exciting and eye-catching graphics with ease of use. To meet this need, Cherokee Nation Entertainment, the retail, gaming, entertainment and hospitality segment of Cherokee Nation, chose X2O’s Xpresenter digital signage platform.

“Our digital signage system allows us to do a number of exciting new things. Now players at gaming tables receive real-time alerts of current standings and scores, while our guests view promotions of other attractions throughout the casino floor, such as restaurants and shows. We can also keep employees up to date on pertinent information such as dining, benefits, and facility security,” said Todd Gourd, Director of Information Systems for Cherokee Nation Entertainment. “Another key feature is the ability to deliver instant messaging that is tailored to a specific customer, and have that message appear throughout the screens on the casino floor for maximum coverage and enhanced customer service.”

X2O worked closely with Hard Rock Hotel’s IT and A/V departments to develop content and create a consistent look and feel for each screen. Xpresenter’s integration with Delphi, the most comprehensive hospitality software program, enables hotel event organizers to export information from Delphi, such as event details, meeting room updates, and other announcements, directly to display screens within the property. With the X2O Web portal, users can now quickly update content relevant to their displays by selecting from a library of pre-approved videos and images.

“The Xpresenter platform offers a vast improvement over our old system in terms of day-to-day operational efficiencies,” added Gourd. “The ability to run multiple signage formats and the platform’s integration with the Delphi booking system has saved our personnel significant time and effort. With X2O’s Web portal, different departments can easily update their own signs as needed. And of course we’re thrilled with the image quality and the graphical look and feel of our screens.”

X2O’s Xpresenter is an end-to-end platform designed to make creating, managing, and distributing broadcast-quality digital signage content on networks of all sizes available to all. Xpresenter’s patented authoring module allows Microsoft® PowerPoint® users to produce compelling graphics that incorporate animations, clip art galleries, video clips, and real-time data sources — all without ever leaving the PowerPoint interface.

More information about Xpresenter and other digital signage solutions from X2O Media is available at www.x2omedia.com.


About X2O Media
X2O Media is a full-service provider of technology, network management services, and content services for professional digital signage applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O’s award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.

All trademarks mentioned herein are the property of their respective owners.

For more information, contact:

Agency Contact:
Veronica Esbona
Wall Street Communications
Tel: +1 (954) 392-6990
E-mail: veronica@wallstcom.com

X2O media Contact:
Maria Porco
Tel: +1 408 988 8307
maria@x2omedia.com

Tuesday, January 26, 2010

Toronto District School Board Launches Digital Network for Students

Back in September, we reported how the Toronto District School Board had issued an RFP for a digital signage pilot project on 4 secondary school sites and it seems that Onestop Media Group have been chosen to make it happen.

The original RFP looked like a lose-lose situation for the winning bidder. The winner would flip the bill for everything and in return not be able to recoup its costs since advertising in schools is usually frowned upon. But Onestop, an advertising network operator, didn't let that get in their way.

The press release (below) extols the many 'virtues' of digital signage and the benefits it will bring schools, students, staff but neglects to mention anything on how it could possibly benefit Onestop. I really think there's something that they're hiding. In my experience, RFP's are often more bull than bureaucratic process.


Ground-breaking partnership between Toronto District School Board and Onestop Media Group brings new communication tools to students of the digital age.

TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Jan. 26, 2010) - The Toronto District School Board (TDSB) and Onestop Media Group (Onestop) have officially launched a pilot project to bring a real-time, digital communications network to students in four downtown high schools; Harbord Collegiate, Central Technical School, Central Commerce Collegiate and Haydon Park Secondary. Using today's digital and interactive technologies, the network showcases a massive portfolio of content segments, from student news reports; to safety and security information; to the announcement of events and student achievements. The TDSB network also enables staff and students to upload videos, images and text to a series of state-of-the-art LCD screens.

The TDSB network's goal is to equip the schools with a modern communication platform to allow user-generated content - similar to what the students encounter growing up in the digital age. Content creation for this emerging digital medium may, in the future, be integrated into the school curriculum.

Chris Bolton, Vice-Chair of the Board, says: "Today's youth are tech savvy. This project engages them through their own media environment but also challenges them to be involved in their school and community. Learning has become more relevant using the technology and is reflective of their interests and those of their community, which also shares the benefits of this new communication piece in the Toronto District School Board."

"This is a generation that was born with the internet. Digital technologies are a part of the way students speak with each other, and we're pleased to provide a way for them to use this technology at school." says, Michael Girgis, CEO and President, Onestop Media Group.

Constable Scott Mills, Community Youth Officer, Toronto Crime Stoppers, says: "We are thrilled to see TDSB adopting a Digital Communication Network. The digital infrastructure that supports this Network also allows authorities such as TDSB and Crime Stoppers to deliver messaging in a timely and relevant fashion. Digital Networks like these have proven to be instrumental in helping keep our communities safe, as seen with Onestop's Network in the Toronto Transit Commission."

Rodrigo Fuentes, Principal, Harbord CI, adds: "The pilot will run for several more months, and will allow for student, parent and staff feedback on the tools and technology as they become part of daily school life."

Media is invited to join the students at Harbord CI for a demonstration of how they create dynamic content, upload and showcase their work real-time on state-of-the-art LCD screens.

Wednesday, January 27, 2010
10:00 a.m.
Harbord CI
286 Harbord St, Toronto, ON
M6G 1G5

/For further information: Onestop Media Group is a world leader in the development, operation and innovation of Digital Out-of-Home Media. Onestop owns and operates Canada’s largest portfolio of Digital Out-of-Home (DOOH) properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Onestop is constantly expanding its DOOH portfolio through qualified new partnerships, joint ventures, and strategic acquisitions. For more information on Onestop’s National portfolio of DOOH Networks visit: www.onestopmedia.com

Lorne Simon, President - Michael Communications PR Group Phone: 416-560-6441
Email: lorne@michaelcommunications.com
/

Vancouver New Balance store gets in-store digital sigange

MitchAlexander Media, a digital signage provider in Vancouver, BC, have completed the install of New Balance’s Vancouver flagship store in time for the 2010 Winter Olympics. This makes the Vancouver location the first New Balance location in North America to incorporate digital signage into its in-store marketing strategy.

Two portrait 40-inch screens on a rotating mount inform consumers of in-store promotions, local news, weather, sports and entertainment and face outwards when the store is closed to promote to passer byers.

“Being located on Western Canada’s busiest street, and recognizing that the entire world will be watching come February, it was a no-brainer for us to bring in digital advertising,” says Jordan Cluff, New Balance store owner. “Considering the changes in technologies, and product turnover, it has always been difficult for us to keep the consumer informed, but with the help of MitchAlexander Media, we’re seeing results almost instantaneously.”

According to New Balance, within one month of installation, the store has seen a 150 percent sales increase for items featured on the digital signage.

Sunday, January 24, 2010

Planet-Tek Systems plan expansion of The Marketplace Station network

Planet-Tek Systems of Markham, Ontario, has announced plans to expand The Marketplace Station, its in-store digital signage program into 30 leading natural health retailers across Canada in 2010.

Originally launched in 2008 at select Whole Foods Market locations, the program has been an integral marketing vehicle for both the retailer and brands within the store for communicating products and services to consumers.

The Marketplace Station team will continue to provide end-to-end campaign planning and media buying services for brands within each location to compliment their in-store marketing mix. Campaigns are available in 30-second inventory segments, along with available digital content services.

New this year, interspersed into the full-motion programming, will be editorial features on health and lifestyle ideas provided and sponsored by Preferred Nutrition. Additionally, there will be interactive applications (apps) that are being sponsored by some of the top brands in the natural health industry that include Advantage Health Matters, Bio-K Plus, Renew Life, SISU, Preferred Nutrition, and Platinum Naturals. These interactive applications are designed as “apps”, so users (consumers and staff) can learn about products on-demand through a simple touch-screen framework.

“We are proud to service some of the top retailers and brands in the industry with a program that allows information to be readily accessible where it matters most”, says George Andreoglou, President of Planet-Tek Systems. Furthermore, our ability to develop interactive content in the form of “apps” will allow for the mobilization of this content onto smart phone platforms in the future so brands can continue their relationship with consumers and the retailers”.

East Coast Music Association partners with ScreenScape to build Venue Network

ECMA PARTNERS WITH SCREENSCAPE TO BRING EAST COAST MUSIC CONTENT TO CLUBS, CONCERT HALLS, AND HOSPITALITY VENUES

CHARLOTTETOWN, PE - (January 20, 2010) The East Coast Music Association (ECMA) announced today that it is launching its own ScreenScape-powered Venue Network to bring ECMA news, information, and entertainment services to the places where fans of East Coast music work and play. ScreenScape is an Internet Service and Community that offers a simple way to create and operate a screen display in your venue. Popular among food & beverage and hospitality venues, the service has been described by pundits as Web 2.0 digital signage as it combines professional display authoring tools with the content sharing principles and techniques of social media. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and marketplace for exchanging content.

Executive Director Su Hutchinson spoke for the East Coast Music Association, “Place-based media offers the East Coast Music Association a unique opportunity to take control of our brand and to offer innovative new services to our members. The media landscape has changed dramatically over the last ten years and we see ScreenScape as a way of taking the ECMA message to our community in ways that are more targeted and more cost-effective. In fact, ScreenScape will become an invaluable tool not just for bringing visibility and exposure to our artists but for attracting sponsors as well.”

The East Coast Music Association will use ScreenScape's Group Licensing technology to centrally distribute rich media content including music video, East Coast music news, and community events, to participating venues.

“We would like to invite all bars, restaurants, hotels, concert halls and cultural venues to discover how a ScreenScape-powered screen display can enhance your business.” said Hutchinson. “Once you are a member of ScreenScape you can become a part of an ECMA network that allows us to entertain your guests and increase the exposure of our many talented artists. We are sure to make great use of this network during the upcoming East Coast Music Awards, Festival and Conference in Cape Breton for starters.”

Mark Hemphill, ScreenScape founder and Chief Product Officer, welcomed the East Coast Music Association to the ScreenScape Community, “ScreenScape is often characterized as a digital signage network when it is that and so much more. Here we have the East Coast Music Association using our technology to forge new distribution channels and new partnerships. We are thrilled to see the East Coast Music Association seizing on the power of Venue Networking to bring awareness and visibility to talented artists of Atlantic Canada and the great causes of the Association. We encourage venues of all stripes to join the ECMA on ScreenScape!”



About the East Coast Music Association

The East Coast Music Association (ECMA) is a regional collaboration of people in the music industry of Atlantic Canada. The organization’s focus is to foster, develop, promote and celebrate its music locally and globally. Among other things, the ECMA supports Atlantic Canada’s music industry and professional musicians in their efforts to access international markets.


About ScreenScape Networks

ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.

Billboard Blunder

This out-of-home ad for the company Globe went to production and was jobbed without having set the text! The people from Lorem Ipsum Inc. thank you. Not digital but a good reason to go digital for OOH.

Thursday, January 21, 2010

NEWAD appoints Marc Giguère new Executive Vice President, Interior Displays

Marc Giguere was hired as Executive Vice President, Interior Displays at NEWAD. This is a new position in line with the company's recent efforts to "improve its internal structure, strengthen its management team and strengthen its position in the industry," according to the terms of the release.

Marc Giguere has a BA in Communication from University of Laval in Quebec and has nearly 20 years of experience in the media industry. Previous positions include, Vice President of Operations, Sales and Marketing at RNC Media Inc., where he oversaw operations of all radio and television in addition to being responsible for activities related to sales and marketing. He also served as Director of Innovation and Strategy at Astral Media to markets in Montreal and Toronto, where he planned and coordinated activities related to business development and expansion of television networks and websites.

Vertigo Digital Displays Expands To Europe

Integrated Systems Europe will showcase modular, rugged digital displays for outdoor ad industry; signals expansion of sales activity to Europe

THE NETHERLANDS — Vertigo Digital Displays , a developer of advanced display enclosures and digital display solutions for the outdoor ad industry, is expanding to Europe, using the giant Integrated Systems Europe AV industry trade show as a launch pad for new business activity on the continent.

Already one of the largest providers of rugged engineered displays for the out of home market in North America, Vertigo is showing for the first time at ISE a technology suite planned as a showcase for unique modular displays that are purpose-designed to meet the demands of the outdoor advertising sector. The event, Europe's largest audio-visual and systems integrator trade show, is scheduled Feb 2- 4 at Amsterdam's RAI.

"The ISE show is all about expanding our presence globally - introducing our company and products to an international audience and developing partnerships in regions where we hope to establish a presence," said Brad Gleeson, President and CEO of Vertigo Digital Displays. "This show is our signal that the leader in digital out of home displays in North America is now looking for customers and business partners globally."

Vertigo's digital ad display solution is carefully engineered and ruggedized to deal with harsh climates and allow for easy servicing and upgrades. "The Universal Outdoor Display unit we'll be showing in Amsterdam is really indicative of our new strategy to leverage our best-in-class designs for a broader range of clients," explained Gleeson. "We're creating something of an industry standard for digital out of home displays, and reducing the costs for our customers to make the transition from print to digital."

Based in Toronto, Canada, Vertigo has more than 10,000 advertising displays installed around the world, with more than 1,000 of those using digital displays. Clients include many of the biggest names in the North American outdoor ad sector, such as Titan Outdoor, CBS Outdoor, Clear Channel Outdoor, Lamar Advertising Company, Astral Media Outdoor and Pattison Outdoor Advertising. New investment and additions to Vertigo's management team in late 2009 have injected new energy and capital into the company and activated Vertigo's expansion of business activity globally in 2010.

Designed for easy servicing, the Vertigo Universal Outdoor Display units come in a variety of sizes and includes all the media components, as well as an environmental control unit that allows the display to operate reliably in a broad temperature range, from minus 30 Celsius to plus 40 Celsius. The unit's enclosure system is designed to a high IP65 technical standard, meaning tight seals withstand rain, snow and high winds.

The unit's modular enclosure design enables technicians, in the event of outages or damage, to swap components right on site, which greatly minimizes downtimes and lowers maintenance costs. The Vertigo Universal Outdoor Display is the first digital signage solution of its type to offer this modular configuration.
While the Amsterdam suite will showcase a landscape-mode 52" LCD with 700 nits brightness, the modular system design offers broad flexibility in screen sizes (32-82 inches) and orientation, as well as options for ultra-bright displays intended for direct sunlight applications.

About Vertigo Digital Displays LLC:
Vertigo designs, engineers and manufactures integrated media systems, including advanced display enclosures and digital display solutions, as well as world-class street furniture, transit shelters and digital information kiosks. Based in Toronto, Canada, Vertigo is one of the world's largest providers of innovative media display solutions to outdoor media companies. For more information, visit Vertigo Digital Displays at www.vertigodisplays.com

X2O Media Updates Xpresenter with Microsoft® Office add-ins

X2O Media Inc., a Montreal-based digital signage software and content services provider, has announced new Microsoft® Office add-ins for PowerPoint®, Word, and Excel® that work with its Xpresenter™ digital signage platform, making it easier than ever for users to update content.

The Xpresenter Office add-ins appear as custom toolbars directly inside the Office Ribbon, Microsoft's innovative user interface that was first introduced with Office 2007. This tight integration allows Xpresenter users to publish content directly from their favorite Office applications to display screens on the X2O network. This streamlined content publishing workflow saves content managers considerable time and reduces the need to learn new tools and applications.

"Microsoft Office is used by millions of people every day for creating and updating content. It is a platform everyone already knows," stated David Wilkins, X2O Media's President and CEO. "By integrating the Xpresenter platform with industry-standard tools such as Microsoft Office, X2O is once again leading the way towards making professional-quality digital signage and enterprise communications accessible to everyone."

X2O's Xpresenter is an end-to-end platform designed to make creating, managing, and distributing broadcast-quality digital signage content on networks of all sizes available to all. Xpresenter's patented authoring module allows Microsoft PowerPoint users to produce compelling graphics that incorporate animations, smart objects, video clips, and real-time data sources — all without ever leaving the PowerPoint interface.

Vivante and Animated Media Partner to Offer Embedded Flash Solutions Optimized for Vivante OpenGL ES 2.0 Graphics Processors

SUNNYVALE, CA and Toronto, Ontario, Canada - January 20, 2010 - Vivante Corporation, a leader in consumer oriented 3D graphics processors, and Animated Media Inc. (AMI) are pleased to announce a collaborative relationship to offer AMI's VGK platform, a collection of integrated software tools that extend Adobe's Flash product functionality by allowing the technology to operate in a wide variety of systems, from low-power embedded devices to high-end 3D computers, for Vivante's GPUs.

Pairing Vivante's innovative ScalarMorphic GPU architecture with AMI's VGK platform will enable sophisticated UI tools to be used in embedded systems such as cameras, mobile devices, games, eReaders, netbooks, Set Top Boxes (STBs), home entertainment products, and toys. The VGK platform will be feature and performance tuned to Vivante's GPUs giving a competitive advantage to Vivante's licensees.

Tuesday, January 19, 2010

Digital OOH your answer to advertising at Vancouver Olympics

In an effort to control the message and protect the rights and interests of major sponsors such as McDonald’ and Visa, VANOC, the Vancouver 2010 Olympic Winter Games organizer, as required by the International Olympic Committee (IOC), purchased $38 million in mainstream outdoor advertising space in the Vancouver area for the 10 weeks leading up the Games (a cost deferred through its rights-holding sponsors).

But, as Rob Gorrie pointed out in his MediaWeek article, what wasn't bought up is the almost 10,000 advertising displays within a 40-mile radius of downtown Vancouver, operating in private network venues like c-stores and nightclubs, which adds up to an audience of more than 10 million for the event period.

Yes, as founder and CEO of Adcentricity, an aggregator and strategist for digital out-of-home media, the intent of the Rob's article is a little transparent but nonetheless valid. Read the complete article here.

Vertigo Digital Displays Plans NY Showcase

Manhattan Showcase Event to be held on January 20th and 21st will demonstrate modular, rugged digital displays designed to meet the demands of the fast-growing digital out of home advertising sector

NEW YORK, NY — Vertigo Digital Displays is bringing a unique modular digital signage display unit, tailored to the demanding needs of outdoor advertising, to the heart of that sector for a special technology showcase this week in Manhattan.

Vertigo Digital Display's Universal Outdoor UnitThe by-invitation showcase will be held on Wednesday, January 20th and Thursday, January 21st is targeted to Vertigo's large existing client base in the out of home advertising industry, as well as new customers looking for a digital ad display solution carefully engineered and ruggedized to deal with harsh climates and allow for easy servicing and upgrades.

"The Universal Outdoor Display unit we'll be showing in New York is really indicative of our new strategy to leverage our best-in-class designs for a broader range of clients," said Brad Gleeson, President and CEO of Vertigo Digital Displays. "We're creating something of an industry standard for digital out of home displays, and reducing the costs for our customers to make the transition from print to digital."

Based in Toronto, Vertigo has more than 10,000 advertising displays installed around the world, with more than 1,000 of those using digital displays. Clients include many of the biggest names in the outdoor ad sector, such as Titan Outdoor, CBS Outdoor, Clear Channel Outdoor, Lamar Advertising Company, Astral Media Outdoor and Pattison Outdoor Advertising. New investment and additions to Vertigo's management team in late 2009 have injected new energy and capital into the company and activated Vertigo's expansion of business activity in North America and globally in 2010.

A sample 52" version of the Universal Outdoor Display unit will be available for viewing Wednesday and Thursday in New York, in conjunction with partner Jaco Electronics. The demonstration showcase is at the Doubletree Hotel, 569 Lexington Avenue.

Designed for easy servicing, the Vertigo Universal Outdoor Display units come in a variety of sizes and includes all the media components, as well as an environmental control unit that allows the display to operate reliably in a broad temperature range, from minus 40 Celsius (-22 F) to plus 40 Celsius (104 F). The unit's enclosure system is designed to a high IP65 technical standard, meaning tight seals withstand rain, snow and high winds.

The unit's modular enclosure design enables technicians, in the event of outages or damage, to swap components right on site, which greatly minimizes downtimes and lowers maintenance costs. The Vertigo Universal Outdoor Display is the first digital signage solution of its type to offer this modular configuration.
While the New York event will showcase a landscape-mode 52" LCD with 700 nits brightness, the modular system design offers broad flexibility in screen sizes (32-82 inches) and orientation, as well as options for ultra-bright displays intended for direct sunlight applications.

Those interested in attending the showcase should arrange appointments with
Vertigo by contacting Ralph Idems [ralph(dot)idems(at)vertigodisplays(dot)com]
or Tom Sinnott [tom(dot)sinnott(at)vertigodisplays(dot)com].

About Vertigo Digital Displays LLC:
Vertigo designs, engineers and manufactures integrated media systems, including advanced display enclosures and digital display solutions, as well as world-class street furniture, transit shelters and digital information kiosks. Based in Toronto, Canada, Vertigo is one of the world's largest providers of innovative media display solutions to outdoor media companies. For more information, visit Vertigo Digital Displays at www.vertigodisplays.com

Captivate Network adds CNW to programming

Captivate Network, a digital programming and advertising network of 8,800+ elevator and lobby screens, has added CNW's newswire to its news and entertainment programming.

As with their other content,
the newswire stories will be custom-crafted in real time by a team of professional editors for a local audience and the short format of their screens.

"This agreement offers a fantastic opportunity for our clients' news to gain additional exposure," said Nicole Guillot, CNW's Vice President, Products Management and Operations. "It also reinforces the need for our clients to write clear, concise content and to include compelling photography alongside their news releases."

Stories selected from CNW's newswire will be identified with a CNW logo. A link to the full news release will be available on the Captivate Network Web site, and of course, on the CNW Web site at www.newswire.ca.

"When it comes to newswires, you really can't beat CNW," said Deanna Murray, Captivate Network's director of programming. "Their clients' content lines up with Captivate Network's audience beautifully, and we're very excited to have them on board as a provider. It was the proverbial 'no-brainer'."

Business professionals value the editorial on Captivate Network elevator screens; 97 percent watch the screens during an elevator trip and 47 percent consider Captivate their primary news source. Additional Captivate Network content includes news headlines from numerous reputable media outlets - such as Thomson Reuters and the Canadian Press - as well as weekend recreation ideas, stock quotes, movie releases and original content created by Captivate Network editors, including an audience favorite feature entitled 'Word of the Day'.

Via Canada NewsWire Ltd.

Monday, January 18, 2010

BroadSign, AOpen Partner

AOpen, the world-leading small-form-factor (SFF) computer system manufacturer and digital signage solution provider announced today their partnership webinar with BroadSign, leading developer of SaaS-based Digital Signage software.

These webinars will focus on providing quarterly updates on AOpen, their products, solutions, and market intelligence for their Alliance Channel Partners (ACP). In addition, AOpen will be partnering with leading technology providers in their key areas of focus to provide you with timely, solution-based information that will help you go to market with AOpen and their Alliance Vendor Partners (AVP).

The webinar will be held Wednesday, January 20, 2010 at 11AM PST. Registration is via this link: https://www1.gotomeeting.com/register/655670224

Friday, January 15, 2010

Porn Shown Moscow Digital Billboard

Although many of the notorious digital billboard hacks have been attempts to create viral stories, the hacking of a Moscow video board that blazed a two-minute pornographic video instead of its regular advertising clips is (most likely) not one of them.

The Associated Press reported that Thursday's late-night traffic on one of the Russian capital's busiest roads, just 2km south of the Kremlin, slowed as a couple's explicit escapades appeared on the 9-by-6-meter display.

“It was a hacker attack on the controlling computer, in which one of our commercials was substituted with the obscene video,” a spokesman for 3 Stars, the firm that owns the billboard, said in a statement.

Could this be in protest to nudity being banned on TV in Russia since the early 90's? Hopefully this doesn't happen on Astral or Pattison's digital networks...

Explosive Media partners with Fokus for Atlantic Canada digital signage network

Explosive Media, a digital out-of-home advertising company focusing on the education milieu, has partnered with Montreal-based Fokus Media to form a college and university digital signage network in Atlantic Canada. Fokus will act as technology provider, installing its NEX kiosks and upgrading current systems in the participating post-secondary campuses.

Since 2003, Fokus has been giving agencies and clients the most innovative marketing solution to target the elusive 17-26 year old market. They now offer advertisers Canada's largest College and University digital signage network.

Thursday, January 14, 2010

Omnivex Releases New Version of Moxie Digital Signage Software

Omnivex Corporation launched version 6.04 of its Moxie application today which, alongside being Microsoft Windows® 7-compatible, offers customers enhanced security, as well as innovative user interface features and reliability improvements.

"Our ISV community is alive with innovation, and we’re committed to helping our partners drive the next generation of software experiences," said Ross Brown, Vice President of ISV and Solutions Partners for the Worldwide Partner Group at Microsoft. "Adding compatibility for the latest Microsoft operating systems helps ISVs to stay ahead of the competition and give their customers access to cutting-edge technologies."

Windows 7 support has many inherent benefits such as multi-touch functionality, improved security and reliability features, advanced graphic hardware acceleration, full support for multi-core processing, sophisticated management features, intelligent power management, and flexible access administration to improve mobile working. One especially interesting feature that the upgrade will provide is the enhanced Windows 7 video processing capabilities which allow Moxie users to create multiple graphic layers on non-rectangular surfaces, group them, rotate them and orient them as desired.

Wednesday, January 13, 2010

Bench advertises on Newad bar network, includes editorial content

The Bench clothing line advertised on the new 19" LCD screens of Newad's Restos & Bars network across Canada. The "eBoard" campaign ran between July and December 2009.

In addition to their ad, Bench was the official sponsor presenting a content segment called Street Stylin’. These short clips, produced in partnership with NIGHTLIFE Media, a well-known Montreal-based cultural reference for 18 to 34 year olds, presented young urban people and their fashion profiles. “The partnership is perfect given that the types of establishments NEWAD selects in its digital network target consumers that are already familiar with, and embrace, the Bench brand” says Lawrence Routtenberg, Vice President of Bench.

Digital signage featured in Canadian Technology & Business

Canadian Technology & Business magazine features an article on Canadian digital signage companies written by Dave Haynes. The article mentions companies from hardware makers like Kitchener-Waterloo's Christie and their new MicroTiles to audience measurement specialists CognoVision Solutions. Canadian firms are definitely leaders in the digital signage realm (even though I find the Canadian market is a little behind in terms of adoption) as 10 out of the 19 DIGI's awarded at last year's Kioskcom/Digital Signage Show went to Canadian companies. Omnivex has a scan of the article in PDF format.

Tuesday, January 12, 2010

Pixman appoints Bruno Leclaire as interim president and CEO during restructuring process

Montreal-based Pixman Nomadic Media Inc. has announced the appointment of Bruno Leclaire as Interim President and CEO. As part of his mandate, Mr. Leclaire will be taking charge of the Corporation’s business restructuring.

Mr. Leclaire holds a degree in information systems management from the University of Sherbrooke and has more than 20 years’ experience in the field of technology. He has been part of the Quebecor Media team for the last nine years, where he acted as President of Jobboom, President and CEO of Canoe.ca, as well as Vice-President - Interactive Media of Quebecor Media. He is also one of the co-founders of Jobboom, one of Quebec’s most successful web initiatives.

One big plasma...



Panasonic unveiled the world's largest plasma HDTV at CES. Coming in at a whopping 150" diagonal you'd need a matrix of nine 50-inchers to equal its active screen real-estate. Physically, its 6.5 feet x 11.5-feet, so it would take up all of your living room wall. Interestingly, it has a 4K resolution (4096 × 2160)--which makes sense given its larger size although only your PC would be able to output at that resolution. No news on price or release date yet.

(Via Dvice, via bornrich.org)

Monday, January 11, 2010

SellOffVacations.com joins ScreenScape’s innovative Venue Network to promote travel

Canada’s largest online and retail discount travel company joins ScreenScape to launch a digital signage network at travel kiosks across Canada

MISSISSAUGA, ON and CHARLOTTETOWN, PE - (January 11, 2010) SellOffVacations.com has announced the selection and deployment of ScreenScape's Venue Networking service for use in their travel kiosks across Canada.

Valerie Miko, Director of Branch Operations at SellOffVacations.com noted, "ScreenScape provides a reliable effective way to capture the interest of potential customers as they walk by our new travel kiosks. So far the program has been a huge success. We have seen an increase in activity at our kiosk locations resulting in new travel bookings. We intend to continue to roll out this solution as we add new kiosk locations in 2010.”

“ScreenScape was a natural fit for us, as it’s a web-based service. We are able to customize our displays to match our brand. Our existing content was easily ported to our playlist, so there’s a great mix of videos, photos, and even national news." remarked Miko.

Kevin Dwyer, President and CEO of ScreenScape commented, "SellOffVacations.com has established their company as a leader for online travel bookings in Canada. It’s no surprise that they are adopters of ScreenScape’s Venue Networking, as they have always been keen on using the most up to date technology to improve their customer’s experience.”

Dwyer continued, “ScreenScape has a strong story to tell within the travel industry. It’s a natural fit for agents, and the ScreenScape Community allows access to cross promotional and revenue opportunities that are not available with other digital signage solutions. We are certain this is another example of SellOffVacations.com offering top notch service to their customers while taking advantage of the ScreenScape platform to better communicate the low price guarantee they’ve made famous.”

About SellOffVacations.com

SellOffVacations.com started in 2000 and is currently the largest online and retail discount travel company in Canada which has 48 Retail Branch locations across Canada. SellOffVacations.com is a national company with locations across the country, from coast to coast. SellOffVacations.com’s negotiating strength and bulk buying power allows us to offer our customers the best online prices - guaranteed.

SellOffVacations.com is a subsidiary of First Choice Canada which is wholly owned by European leisure travel giant TUI Travel PLC which is ranked one of the largest global travel companies with over 70 vacation brands. First Choice Canada is one of Canada’s leading travel companies, which includes well-known brands as Signature Vacations, Trek Holidays, Breakaway Tours, and SellOffVacations.com.

Visit http://selloffvacations.com for the lowest price guaranteed.

About ScreenScape Networks

ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.

ScreenScape Networks Inc.
(902) 368-1975
screenscape@screenscape.net
P.O. Box 291, 133 Queen Street, 3rd Floor, Charlottetown, PE C1A 7K4 Canada
http://screenscape.net

York Region Transit relaunches in-bus screens

York Region Transit / VIVA, of Ontario, and Byte Media Inc., have announced that they've relaunched their in-bus digital signage displays.

First launched in 2006, the "Buster" product delivered digital media, news and advertising on YRT vehicles for about a year. The program was paused to make some enhancements such as real-time content delivery.

The 26” LCD digital screens on York Region Transit VIVA* buses now broadcast real-time news, business reports, weather and sports in partnership with CanWest Global. Rogers Wireless Rocket Internet Sticks make the transfer possible.

Advertisements include a mix of regional ads acquired through Byte-Media's sale force and ads through national agencies. Viewership is at over 800,000 boarding passengers per month.

Friday, January 8, 2010

CES: Digital Name Tags

The guys over at Gizmodo posted this picture of a man near the press room of this year's CES that attracted a considerable crowd by wearing a sports jacket emblazoned with several digital name tags.

These wearable media players, sometimes called "tags", are the size of a name tag and deliver messages through video or JPEG content.

Its unclear (and not mentioned) who was promoting them. There's no branding to be found. Could it be somebody at Capital Networks promoting their Audience.tag software? Or perhaps some Taiwanese manufacturer of the little devices?

McDonald's Monopoly Free Parking in Canada

To promote its Monopoly game the world's biggest fast food joint decided to offer free parking in Western Canada. Its got nothing to do with digital signage or DOOH, but its a great OOH / ambient campaign...here's a video:

Thursday, January 7, 2010

Ontario Racquet Club install dynamic displays to improve guest services

The Ontario Racquet Club (ORC), one of Canada’s largest health, racquet and fitness clubs, has added digital signage powered by ScreenScape's "Venue Networking" platform to keep members and guests informed about the programs, events and services offered by the full service club in Oakville Ontario. The ORC will communicate information regarding club events, news, banquets, merchandise promotions and community programs on LCD display screens throughout the club.

The ORC will also provide their key suppliers and partners with an opportunity to advertise on the five screens installed throughout the facility.

Wednesday, January 6, 2010

Christie MicroTiles on Colbert Report

Manolo over at the DailyDOOH scooped the appearence of Christie MicroTiles on Comedy Central's The Colbert Report last Monday evening, now they have some pics up (below).

See more images in the DailyDOOH article.

Tuesday, January 5, 2010

Nielsen Study Proves Zoom Media & Marketing Delivers Nation’s Largest Health Club Viewing Audience

January 5, 2010 Over 14 million engaged monthly viewers; Average Income of Almost $110,000

NEW YORK, NY – Zoom Media & Marketing, the world’s largest and fastest growing fitness digital media company, announced today that The Nielsen Company has confirmed that Zoom’s Fitness Network has the largest viewing audience of any measured digital health club media network and that its audience is significantly more affluent than the typical American. Nielsen’s audience measurement study shows that Zoom’s nationwide digital network delivers over 14 million engaged viewers per month, with an average household income of nearly $110,000.

The study also shows that nearly 80% of Zoom’s digital viewers are 18-49 years old, with the typical viewer of Zoom’s network attending their health club 3 times per week for an average of 79 minutes per visit.

“We are excited to be able to provide our clients with the largest audience of healthy, active and upscale adults in health clubs”, remarked Dennis Roche, President of Zoom Media & Marketing.” “We have built out our digital business to deliver effective client programs and accurate industry measurement, and these Nielsen results validate our approach. Zoom’s Fitness venues are high traffic, large health clubs where the digital messaging surrounds the consumer.”

Zoom’s research with Nielsen is consistent with the Audience Metrics Guidelines published by the industry trade association, OVAB, the Out-of-Home Video Advertising Bureau. The study captured consumers’ ability & likelihood to see and hear Zoom’s digital network throughout the health club; measured consumers’ actual notice of and engagement with the digital product; and used venue traffic provided independently and confidentially to Nielsen by member health clubs to determine the size and demographic composition of Zoom’s audience.

“The OVAB guidelines, and the way Zoom and Nielsen have used them to measure their audience, are critical steps in making digital OOH comparable to more traditional forms of media,” said Connie Garrido, CEO of Posterscope USA. “It will afford us as planners the ability to have comparable metrics that can be viewed holistically from the overall communications perspective.”

“Zoom’s advertisers now have a tool to accurately estimate audience delivery for their digital campaigns,” said Paul Lindstrom, Senior Vice President, The Nielsen Company. “Our work with Zoom provides advertisers more research and insights around the digital out-of-home platform, so that brands can plan their buys on Zoom’s network with the same quality, reliable and transparent audience data that they use to plan other media. This is a great step forward”.

The digital portion of Zoom’s Fitness Network consists of over 1,100 health clubs in the US including industry leaders like Bally Total Fitness, Town Sports, Sport & Health, Urban Active, Lifestyle Family Fitness, Healthtrax, and Gold’s Gym. The network airs on multiple screens throughout the health club and through the club’s speaker system. Health clubs choose to install this network to entertain their members, provide compelling health and wellness tips and also to communicate the latest promotions and in-club activities to their members. Advertisers utilize this network to reach upscale, healthy and active consumers while they are spending time in one of their favorite lifestyle destinations.

“The key to digital advertising is to make it relevant and engaging for the audience, and Zoom’s network is embedded in the experience of the gym patron,” said Dan Levi, Zoom’s SVP of Digital Media and Strategic Partnerships. “It allows us to execute programs for advertisers that are relevant and effective but not intrusive.”

This Nielsen study is being made available to media professionals as monthly Nielsen-authored Pocketpieces, copies of which can be obtained directly from Nielsen or from Zoom Media & Marketing.



About Zoom Media & Marketing:

Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.

Contact

Zoom Media & Marketing

Dennis Roche, 212-994-4510
President & COO
droche@zoommedia.com