Loblaws out-of-home reacts to weather

Loblaws, a Canadian supermarket chain in Ontario and Quebec, ran a campaign on Astral Out-of-home's Digital network that featured four ads that would be displayed based on the current local weather.

The four ads were based on foods, including a starfruit symbolizing sunny weather and cauliflower for cloudy.

Synchronizing content to weather/temperature isn't particularly new for digital signage but I don't believe Astral's relatively new digital LED board network has done this before and the content looks quite good.

[ Via ooh-tv ]