NEC Developing Color Compensation Chip for LCD

As reported by CrunchGear (via Gizmodo and found by James van Etten), NEC developed a new color-compensation chip that will remove the need to squint and tilt the screen to see anything on your cell phone's LCD screen in bright sunlight.

The chip identifies colors which can difficult to read in outdoor light conditions and adjusts the contrast to make them easier to view. It supposedly reduces power consumption too.

No word on when the chip will be implemented in North American cell phones (its currently used in the Japan-only NEC 931N) but it makes you wonder whether the same technology can be implemented in large format displays? Its quite possible that the technology only works well with the relatively static of a mobile screen.

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