More on Toronto School Board Screens

Thanks to Dave Haynes over at sixteen-nine.net for pointing out this story from Marketing magazine on Onestop's digital signage installations at four Toronto high schools.

No there won't be 'advertising' but "there will be sponsorships," said trustee Chris Bolton, vice-chair of the Toronto District School Board. "Sponsorship is the milk marketing board putting forward ideas around [kids] drinking more milk."

Criteria have yet to be set on what constitutes acceptable paid messages and new sponsors will be evaluated on a case-by-case basis for now.

Read the full story here.