Tuesday, December 22, 2009

Labatt to expand in-store digital signage program

Labatt Breweries of Canada is planning to expand the number of "POD" digital signage merchandising units it started rolling out in selected Western Canadian retailers earlier this year from 200 units to more than 500 by early 2010.

The in-store digital merchandising program pilot, developed and managed by solutions provider, Digital Display and Communications (DDC), had very strong results in terms of influencing buying decisions and better controlling sales promotions in stores.

The all-in-one merchandising units themselves are based around a 32-inch LCD monitor and built-in media player. A rugged structure was engineered and manufactured by Blake Jarrett & Company which would allow the electronics to be pre-installed, survive shipping and the retail environment, and be plug-and-play so that when the unit arrives at a location, plugging it into a power outlet will cause it to log onto the network wirelessly and start displaying videos.

The content focuses on only one particular featured product (i.e. the product places on the stand). A web portal is made accessible to store owners so that templates can be customized and pricing can be entered for their particular store.

Here's a video of it in action:

Wednesday, December 16, 2009

Centennial College Offers Full-time Program in Media Engineering Design Integration

Centennial College, a community college in Toronto, Ontario, is offering a a unique post-graduate program focused on the design, production and management of new media media products.

The program includes application development and content creation for wireless devices, interactive museum and retail installations, and digital signage systems and networks.

The program is offered by the School of Communication, Media and Design and lasts 1 year / 3 semesters.

Visit the Centennial College website for more info.

Southcentre Mall installs digital signage as part of renovation project

As part of its $104 million renovation the Southcentre Mall in Calgary, Alberta included the addition of digital signage throughout the shopping center. Sharp Audio Visual was brought on to manage the network using the Omnivex software platform.

The main goal of the system is to provide better access to mall information and facility navigation, improve the aesthetic appeal and promote the retailers within the mall.

46” LCDs, touch screens and a large 3 x 3 video walls are strategically positioned throughout the mall at high traffic locations, including at customer service desks. Content will include shopper entertainment, wayfinding, advertising, and customer service information.

Future plans for the digital signage system include expansion into other areas of the shopping centre and exploration of further opportunities to promote retailers and other groups using mall space.

Monday, December 14, 2009

BBC, London 2012 Power Public Space Signage Network Capital Networks Software

The BBC, London 2012 and UK local town councils have chosen Capital Networks' Audience software platform to run their Public Space Broadcasting screens appearing in towns and cities across the UK. The Markham, Ont.-based company will also be handling the content management.

There are currently 20 LED screens up throughout the U.K., with 40 expected by 2012. The screens are mostly 100' diagonal LEDs supplied by Phillips and Daktronics.

Connected to the BBC's global broadcast network, the displays deliver a 24/7 schedule, simulcasting BBC 1, 2, 3 or 4 video programming with relays of major broadcast events, news, sport, music, and documentaries.

Thursday, December 10, 2009

PEI Liquor Control Commission uses ScreenScape Digital Signage

The Prince Edward Island Liquor Control Commission (PEILCC) has chosen ScreenScape, developer of a web-based digital signage solution, to power its new in-store advertising service.

The PEILCC have been using ScreenScape-powered screen displays to test market the new advertising service and believe that they have been received well by their customers.

"It is quite remarkable how much they are noticed," says PEILCC CEO Brooke MacMillan. "The application of this technology is yet another way we can build upon the relationships we have with our partners and suppliers which helps us to meet our commitments as a truly superior retailer in a customer-centric service industry."

The PEILLC expects to roll out digital signage to another six of their locations in 2010.

Wednesday, December 9, 2009

Digital Signage Meets Art Installation at Tokyo Hermes

Here's a video of the new in-window digital signage at the Hermes boutique in Tokyo. In something a little reminiscent of installation art, the content of the screens is timed to a hidden fan that blows a Hermes scarf. No real marketing message but it still looks cool. Concept is by Tokujin Yoshioka Design.

Via Gizmodo.

Ian Dobson signs up with ADCENTRICITY

ADCENTRICITY, a digital out-of-home aggregator with offices in New York, Chicago and Toronto, has announced the addition of Ian Dobson as Senior Account Executive in Canada. His new role will entail managing corresponding between national agencies and Toronto-based brand accounts.

View Ian's LinkedIn profile.

Tuesday, December 8, 2009

NEWAD promotes Jerrid Grimm

NEWAD's Jerrid Grimm was promoted to Vice President of Customer Service and reginal supervisor for Western Canada.

A former account executive at Pattison Outdoor, Jerrid has been at NEWAD for the last 5 years. He held the role since 2007 as Director of Sales for Western Canada. Based in Vancouver, he will oversee the activities of the customer service department and the advertising programs for indoor signage and event marketing departments in Edmonton, Vancouver and Calgary.

Monday, December 7, 2009

$10.4 million Toronto billboard tax passes

A little less than a week after starting their 2-day meeting, the Toronto council approved the new sign bylaw and associated tax by a 25 to 16 vote.

As of next April, the new tax will fund the city's efforts to go after owners of illegal billboards and have them removed.

Although sign bylaw advocates wanted the earnings to be spent on public art or beautification projects, revenue will largely go into the general revenue stream.

BroadSign partners with DOmedia

BroadSign International, the Montreal-based SaaS digital sigange developer, has entered into an agreement with Columbus, Ohio-based DOmedia, so that any of the 230 digital signage networks powered by BroadSign can submit their ad space and audience data to DOmedia’s digital out-of-home media database.

DOmedia's power in numbers approach will give BroadSign-run networks visibility to a growing roster of registered agencies and advertisers who perform media-buying searches via DOmedia.com and allow smaller digital signage networks to become part of larger media buys at no cost.

This is DOmedia's first strategic partnership and integration on a software basis while BroadSign has made similar agreements with media aggregators such as SeeSaw Networks.

Sunday, December 6, 2009

CognoVision named CIX 2009 innovation leader

CognoVision was named as Canada’s "2009 Innovation Leader" at the Canadian Innovation Exchange (CIX). The Toronto-based developer of audience measurement solutions, was selected for their Anonymous Impression Metric (AIM) platform that provides face detection and people tracking technologies to capture powerful business intelligence metrics for digital signage networks and retailers.

Friday, December 4, 2009

Cozy Digital Signage Via Rogers HD

Looking to turn down the commercial / informational aspect of your digital signage and cozy-up your establishment? The Fireplace Channel on Rogers HD 575 could be just what you're looking for.

Via Mondoville's Dailystream.

Toronto Council Still at Odds over Sign Bylaw

The Toronto Council's meeting seems to have been slightly derailed. Planned for two days, the council has yet to make a decision on the new Sign Bylaw (and a plan to ensure girl's hockey ice time is equitable).

Mayor Miller and crew are expected to come to a decision today, but nobody's holding their breath.

Wednesday, December 2, 2009

Toronto Sign Bylaw Vote Today

Voting for the new Toronto Sign Bylaw and associated $10+ million tax was postponed to today.

You read the full motion presented by Councillor Norm Kelly here.

Tuesday, December 1, 2009

Maritime CTV Affiliate Airs ScreenScape Story

Interestingly, a local CTV affiliate broadcast in Nova Scotia, New Brunswick and Prince Edward Island, aired a story on ScreenScape Networks Inc., a software company based in Eastern Canada, and their "Web 2.0" digital signage solution.

I usually wouldn't expect this kind of story to run since its social relevance and popular interest is pretty low, and resemble paid advertisements more than journalism but I guess its good for the Canadian digital signage and DOOH industries.

Here's a video of the segment that aired on Live at 5:

Architectural Projection at UQAM

A little late, but a nice find by http://adnmontreal.wordpress.com, here's a video of a architectural projection on the Université de Quebec à Montreal promoting the 38th edition of the Festival du Nouveau Cinema, which ran between the 7th and 18th of October.

The installation was conceived by new media consultant and developer Playmind.

Projection architecturale : Festival du Nouveau Cinéma from playmind on Vimeo.

Toronto Billboard Tax Hearing this Morning

The voting on the new sign by-law and $10.4 million billboard tax being presented at Toronto City Council begins at 9:30am.

Last week the Out-of-Home Marketing Association of Canada (OMAC) launched an outdoor advertising campaign that opposes the new sign by-law and billboard tax being presented at City Council. While an EKOS Research poll found that 70% of Torontonians support such a tax, OMAC believes it will cripple the outdoor advertising industry, and negatively impact the advertising and marketing community, local charitable groups and small business owners who earn important rental income from billboard signs.

We will keep you up-to-date on voting results as they come in.