The Toronto Transit Commission (TTC) is testing out a new digital signage format at its central Yonge-Bloor subway station.The vertically oriented video screens, similar to those seen at Cineplex Entertainment theaters, will display active content for current and upcoming movie releases.
Adam Giambrone, a TTC chair, stated that this test project, by the end of 2009, will result in a report outlining "the TTC's contractual obligations to its contractor for installing this form of advertising, the revenue implications for the TTC and the levels of public acceptance for this change."
Via: Sign Media Canada
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