Digital OOH media aggregator and strategist ADCENTRICITY has launched the Research Lite service, providing clients audience research to evaluate the effectiveness of their ad campaigns in DOOH.
Research Lite studies are conducted across multiple DOOH networks and venues and will be offered in two flavours: pre-packaged and customized audience-research studies.
The service will be performed by Toronto's Peoplecount, an award-winning research firm and supplier of audited out-of-home circulation data.
Digital Signage Today's article goes further into ADCENTRICITY's Research Lite offerings.
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